Increase enewsletter content circulation through the use of brand evangelism
Increasing readership for client newsletters can be quite a challenge. Content alone cannot guarantee readership or opening of emails. Instead of once a month circulation we proposed a drip approach to clients, sending out weekly news articles to their mailing list. This continuous dissemination or distribution of news will guarantee a far better success rate in terms of readership.
Global Grind distributes fresh celebrity news through their website, Twitter and Facebook. A fabulous tactic is their use of Russell Simmons as a brand evangelist, in disseminating news from Global Grind. But in hindsight, I will be sharing my discovery with my clients, encouraging them to personally take the time to share her news through her personal website.
CAPTION: RUSSELL Simmons uses his personal Facebook page to shares news and ultimately five Global Grind reach to more than 1,6 million fans.
These are the kind of insights that we would like to share with you.
TAGS > content marketing
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