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Business Development jobs are consistently sought after in today’s day and age. It develops the marketing and sales skills of candidates.
But you’d be wrong to think that business development is the job role. In fact, it has many divisions. In this article, we will explore four principle territories of business development which will be highly sought-after in 2020.
Inside Sales Manager
As an inside sales manager, you’ll have to distinguish, set, and monitor any targets pertaining to sales. Moreover, it deals with not only coordinating with, or leading a sales team, but also working with potential customers.
Customer satisfaction will be your key goal. This will require changing up administrative and sales processes to raise the satisfaction bar of customer loyalty through improved client satisfaction.
You can, likewise, take in inputs from the customers and chip away at inconsistencies in the product. And speaking of product, you’ll be tasked with the responsibility of brainstorming new features and improvements.
Above all, you should be a specialist in finding new strategies to keep the client hooked to your products.
And if you manage to do that, you will be paid handsomely. As per surveys, the average compensation for an inside sales manager is approximately INR 6.2 LPA.
Relationship Manager
As the name suggests, a relationship manager maintains relations. That is to say, you do everything in your power to thwart customers from complaining. Of course, you’ll also have to also build on your client base and reel in more customers, and keep them satisfied — consistently.
And in order to do this, you’ll have to take in every customer need (the ones that really matter) and get your team to implement it.
A Relationship Manager also needs to regularly scope out competitors. In other words, you’ll have to implement their pros, weed out their cons, and infuse it in your products/services, always ensuring that improvements are regularly made.
The way to go about doing this is by identifying key customers and approaching them; tending to their needs and wants. Once there, you’ll need to work to create plans to comprehend the client requirements and address them.
Fancy this role? Well, you should know that this job role comes with immense responsibility. You’ll consistently need to guarantee that brand image isn’t tarnished in any way.
A relationship manager can earn an average salary of INR 6.3 lakhs per annum in India.
Account Manager
Business Development would be incomplete without Account Managers as they’re understood to be the foundations of any industry.
Basically, they administer sales guaranteeing a solid, developing association with the clients.
An account manager is responsible for the upkeep of a business’ clientele. You would likewise need to guarantee that they are kept in the products and services loop.
Apart from being tasked with identifying ventures and turning them into successful businesses, you’ll also be the bridge between the business and customers, always working towards eliminating conflicts. This would mean guaranteeing that client needs are met.
A mid-level Account Manager with 5-9 years of experience can earn an average salary of INR 6.2 LPA whereas a seasoned manager with 10-19 years experience can bag an average salary of 6.9 LPA.
Market Development Manager
Business profits, and how to increase it is on the mind of a Market Development Manager. And that comes by increasing sales and the clientele base which are the primary targets of this job role.
This role requires a fine mix of personality, aptitude, impeccable communication skills, and people skills as you’ll have to reach out to research clients, reach out to them and perform a sales pitch.
You must regularly keep tabs on the market whilst managing a creative bunch of professionals to create thought-provoking and appealing promotional materials.
The median salary for this job role is 6.1 LPA.
You might not necessarily need a degree to bag a role in business development. While some organizations do ask for a bachelor’s or a master’s degree in management, most will focus on your experience and your insights on marketing.
You should keep an eye out for any marketing trends in industries and must know if it’ll work for the organization you want to work with.
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