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IKEA Asks: Would You Rather Have Wi-Fi Or a Living Room?

By Dwell @dwell

The Swedish retailer unveils its third Life at Home report, a look at how residents of 12 cities around the world define the concept of home.

IKEA polled 12,000 people between the ages of 18 and 80 for its third report, which explores what constitutes the concept of "home." The survey focused on 12 cities: Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai, Stockholm, Sydney, Toronto, Zürich, and Madrid. In addition to an online survey, IKEA visited dwellings in these cities to speak to residents about their living situations. The report focuses on four aspects of the home-space, things, relationships, and place. Check out some interesting facts from the study below. Where do you land on these points?

SPACE

18% consider their homes too bright

39% of people in Mumbai want to reduce noise in their homes to improve their well-being

65% of all Millennials (18-29 year olds) play music to get a homey feeling

40% say their homes have a particular smell

THINGS

43% think the things that enable them to do what they love are the most important

22% view the things in their homes as strictly functional objects

39% claim their messy homes irritate them once a week or more

16% say they would not have any problems throwing away and replacing all the things they have in their home

11% of Millennials feel more at home at work or in school than in their homes

RELATIONSHIPS

48% say that they think home is the place where they have their most important relationships

49% in Shanghai think it's more important to have good wi-fi than to have social spaces at home

25% would choose to spend an hour alone if they had one to spare

PLACE

42% feel more at home outside their actual residence

38% consider the neighborhood in which they live a part of their home

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IKEA Asks: Would You Rather Have Wi-Fi or a Living Room?

The Swedish retailer unveils its third Life at Home report, a look at how residents of 12 cities around the world define the concept of home.


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