IHOP: The Reason They Flipped The “P” Into A “B”

FirstLadyB | B Inspired By Entertainment News

IHOP has announced why last week they temporarily flipped the “P” into a “B.”

The restaurant chain announced on Monday that they want to be known more than just a breakfast and brunch eatery.

Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y

— IHOb (@IHOb) June 11, 2018

IHOP, of course, stands for International House of Pancakes. But the chain wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It’s adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.

Now that’s what I call marketing genius!

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