Saturday, March 1, 2014
“Based on the book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by former Interscope Records president and internationally acclaimed marketing maven Steve Stoute, this four part documentary series is a thorough examination of hip-hop as a pop cultural movement, whose profound influence eventually paved the way for the election of Barack Obama. It’s the history of hip-hop remixed. We present the micro — touchstone events and legendary artists — while focusing on the revolutionary macro forces at work.
Over the last three decades, hip-hop culture and its seminal figures have gone from being a urban counterculture movement to permeating virtually every aspect of American life: The music we listen to, the fashion we wear, the food we eat, the cars we drive, etc. Hip-hop has done more to erase perceptions about racial distinctions for the generations that grew up exposed to it than any other force since the Civil Rights Movement. There’s now a whole generation of Americans who grew up immersed in this culture who are, for all intents and purposes, colorblind. This is the true story of that evolution: The Tanning of America”
The documentary features appearances from: Diddy, Dr Dre, Mariah Carey, Will.i.am, Russell Simmons, Pharrell, Nas, Reverend Run, Rick Rubin, Fab 5 Freddy, Jimmy Iovine, Al Sharpton, Cory Booker, Brett Ratner, Brian Grazer, Tommy Hilfiger, Ron Howard, Steve Stoute and many more
EXTRAS:
The Tanning Of America
via VH1
