For SAVEMYDAY.com, MPS developed a Branding Strategy, Brand Identity (colours, logos and typography) and an Advertising Concept. The design was built on the premise of a premium retail brand. With a core idea, inspired by 1960-style retail ads and a colour palette consisting of 4 clear and strong brand colours we wanted to create a brand that communicated “discounts” and “must haves”. The design was built on the base of 4 different universe; magenta, orange, black and white, in a “duo-tone” landscape. The logotype uses the most simple symbol to communicate “offer” and “discount”—an exclamation mark. The campaign was created in collaboration with Bsmart in Stockholm and SNASK film.
ABOUT THE PROJECT
SAVEMYDAY.com is an online service. The site presents daily premium offerings with 50-90% discount on specially selected items and services. By reaching a large number of customers SAVEMYDAY.com can reduce prices on premium products and services. SAVEMYDAY.com works on a very simple principle. If we can guarantee a seller more sales, they will lower their prices. And you can take advantage of discounts of up to 90% off.
CREDITS
Client: Metro International / SaveMyDay.com
Commissioned by: Josep-Maria Nolla, Christian Quarles
Agency: Morris Pinewood Stockholm
Designer: Hanna Moe, Mattias Frodlund
Art Director: Hanna Moe, Mattias Frodlund
Copywriter: Simon Raffaghello
Photographer: Hans Carlén / Bsmart
Set Design: Morris Pinewood Stockholm & DEKOFORM
Production Company: Snask
Director: Soheill Deriss, Daniel Lundh
