HTC is coming out guns blazing with their latest offering in the form of the HTC One M9. A premium design with premium software, location-smart software for info based on where you are when you're there. It features a dual-tone all metal body with mirrored edges that are ergonomically tapered to effortlessly fit your grip. It has more customisable options than ever before with the built-in HTC themes app. You can change the look and feel of your phone using your favourite photo or an online image. The 20 MP main camera with an UltraPixel front camera provides photo and imaging control like never before. They also partnered with Dolby to recreate the 5.1 sound effect to deliver true left and right channel sound for a cinematic experience.