High bounce rates are a website's death knell.
Whether you use your website for blogging or E-Commerce business, you have to face the brunt of high bounce rates if you fail to capture the audience's attention.
A high bounce rate lets you know that your content is not up to the mark; it needs an upgrade or might not attract visitors due to a lack of accurate information or a poorly designed User Interface (UI).
If you are into the E-Commerce business, there is a strong possibility of a poorly designed User Interface.
And there might be a different factor too.
But above all, rescuing a falling E-Commerce website by reducing the bounce rate is the major issue I am going to discuss and will try to provide you with the best solution to minimize the E-Commerce bounce rate by Personalization.
After reading this article, you will understand everything about E-Commerce bounce rates, how to reduce the E-Commerce bounce rate, and how Personalization helps reduce E-Commerce bounce rates.
So, let's rescue your E-Commerce website with a booster dose..!!
The bounce rate is a vital key metric of the website, measured by the percentage of visitors who arrive at your website and leave without interacting with the website's content.
According to Google Analytics, bounce rate is the "percentage of single-page sessions in which there was no interaction with the page" furthermore, the duration of a bounced session is 0 seconds.
If you analyze and find the bounce rate of your website high, then there is a strong possibility that something wrong is going on with your website. There can be many reasons behind this; maybe the content on your website is not engaging or attractive, and perhaps you are targeting the wrong audience.
And the bounce rate has a direct impact on your E-Commerce business. The more people who visit your website and leave without reading or searching for anything, your conversion rate will be lower. The lower your conversion rate, the lower your sales, and the lower sales lead to lesser profit.
There is no straightforward answer to this.
If I would say that a 60% bounce rate is good, then it does not mean that you forget everything and focus only on the bounce rate and go into a depression about bringing the bounce rate to 60%.
Nothing is like that; bounce rate is always contextual and subjective. There are various factors to consider, like your industry, product, competition in your field, etc.
Every E-Commerce website has its own goal, an objective, defined target audience, so the strategy working for someone else doesn't need to give you the same results.
But if you still want a generated idea, then looking at the industries' average, an estimate can be made that the bounce rate should be between 45% - 65%, which we consider good; yes, you can say that it is a benchmark.
The main reason for the bounce rate is that your website lacks appealing elements; there may be some issues that you haven't noticed yet; furthermore, three important things are brought to light.
1. The Website QualityIf your website is not appealing, has a poorly designed user interface, and has technical flaws, users will leave your website in no time. Besides all these things, you also need to focus on broken links, your website design, navigation, content, images, page load time, and themes.
2. User IntentIf a user comes to your website because he is looking for a specific piece of information and the content on your website does not match the user's intent, or if your website is unable to satisfy the user's intent, the user will leave without wasting his time. Therefore, be careful about user intent and prepare properly researched content.
3. Your Website RankingsSuppose you have not done SEO of your website. In that case, the ranking of your website can drop significantly so that the user either does not know about your website and even if he does reach your website then he already gets that information which he searched for and leaves your website.
So, to get rid of all the issues, you must focus on E-Commerce website personalization. So, Let's know more about it.
Now that you have entered the digital world, you most probably would have heard about Personalization. But, if you don't let me tell you, nowadays every customer wants to get special treatment, special attention from the brands, personal recommendations, special offers, special discounts on special days.
And if you want to be the kind of the market, up and adopt Personalization, with this, you can not only attract new customers but also entice the old ones. To make your users happy and satisfied, you can send them personalized messages. Remember that one happy customer can bring 100 new customers to you, which is essential for business growth.
According to a survey conducted by Deloitte, more than 48 percent of people said that they would calmly wait a little longer for their products if they get personalized services.And you know, around 33% of online visitors abandon a sale or a website due to a lack of Personalization.
From the above two figures, you might understand the power of Personalization. Personalization attracts new users and persuades your existing customers to shop from your online store.
If you focus on personalization strategies, you can grab more customers, and I think you know the meaning of more customers very well.
All and all, Personalization give rise to three major aspects:
1. Increased SalesMore Personalization, more customers, and more customers lead to more conversions, and with more conversions, your online store gets more sales and ultimately higher revenues.
2. Better Customer Conversions
If you provide personalized services, more visitors will attract you, and there is a huge chance of converting these visitors into valuable customers.
3. Earn Loyalty
If you continuously delight your customers with your personalized services, they will not go elsewhere and will be loyal to your brand and your E-Commerce website.
Personalization Tips to Reduce the eCommerce Website Bounce Rate
1) Boost Your Homepage with a Personalized Touch
In today's time, the focus on Personalization has increased so much that it has become common practice to call the customer by his name or wish him an anniversary and birthday.
Nowadays, E-Commerce marketers focus on the personalized homepage, as it is the first landing page your users come across. Whenever a user searches for a particular product and comes to your website, the first thing he encounters is your homepage.
If your homepage is personalized, you can uplift your sales by 7%. And to get the most out of your homepage, you need to invest in good content; you need to use attractive color combinations and make it informative and easily navigable.
Remember that your customer must not be confused while using your website, and for that, the best you can do is to use welcoming messages, showing trending products, short descriptions, and perfect CTAs.
Besides, you can send personalized messages to those who retired to your website after a long time. With this, you can give them offers, reward points, and special discounts that will delight them.
2) Focus on Content and Brand Messaging
Every visitor who comes to your website may have different needs; if you cater to him with the best content or best brand message, he will be attracted to your website and discover your website more.
Content always plays a crucial role in attracting visitors and converting them into loyal customers. But, of course, I am not talking about just written content, but about informative videos, compelling images, color choices, displaying your products in different ways, etc.
Displaying the same content to all the customers may turn them off; instead, you must tailor your content as per your target audience and their demands.
Some visitors have come to your website before but have left for some reason, and now when they come again to your website, they feel completely new and might turn into your loyal customers.
So it should be your topmost priority to personalize the user experience as per their needs and demands. And whenever a new user signs up to your website, you can offer a new user discount; this offer may attract him to become your loyal customer and bring more customers to your E-Commerce website.
3) Make Custom Search Results Page
Let's look at yourself: if you need to do some online shopping and you eventually land on an E-Commerce website, what will you do first?
You'll look for the product you have come to this website, right?
And what would your reaction be if you typed the first letter of your product name and that product recommendation appeared before you?
You will enjoy it and return to that website to shop again and again.
So, the thing is, if you want to reduce your bounce rate, you must make the search results on your website more specific and user-friendly. You can leverage AI tools that give users smart recommendations for their particular product. This will entice the user and save him time in finding the relevant product seamlessly.
AI analyzes the user behavior based on his past purchase history, and based on that, it shows more refined results to users, which delights the users the most.
4) Users Segregation
As we all know, different types of users visit each website; some are new, some are old, and some have visited our website before but have never purchased.
So, in this situation, you can segment your users based on their interests, geographical location, and purchasing habits.
It is commonly observed that when E-Commerce website owners segregate their users, their ROI increases. After segregation, you can target the users based on their behavior, interests, and location. You can send them customized emails, which are an important part of Personalization, and run-specific campaigns for them. And so the customers will be getting recommendations for only those products they are interested in, and you can save your marketing budget.
5) Leverage Chatbots on your E-Commerce website
The last yet the most amazing thing is "Chatbots," or the customer support option. You must leverage the chatbots and customer support option on your E-Commerce website. Because whenever a customer lands on your website and is facing any issue, he can directly chat with chatbots, aur can connect to customer support to address his issue.
Even with the help of chatbots, you can collect the details from users about their needs and offer them personal assistance.
And one more thing, whenever a user comes to your website for purchasing, he might have some questions related to your product or services, and maybe that time your customer support team is not available, then, in that case, chatbots will come forward and handle the customer questions.
These days chatbots are getting smarter and provide more realistic and user-friendly answers that satisfy the user to a large extent. And during normal working hours, you can enable the live chat option; it's also the best way to serve the personalized touch.
That's all..!!
I have discussed everything you are searching for related to your query, "how does personalization help reducing E-Commerce bounce rate?" and I hope I have satisfied you with the complete information.
To summarize everything, this is a digital world, and, in this digital world, neither you nor your customer has seen each other. Still, Personalization is a factor that emotionally connects your customer with you.
To succeed, just focus on your customer needs and cater to them as fast and as effectively as possible; believe me, you will unlikely face a high bounce rate on your E-Commerce store.
