How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]

Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up with social media's constant changes and updates but it can also be hard for businesses to decipher their returns on investments. Most companies have the same goals of increased sales and brand awareness, but how can one quantitatively calculate how their company's social media is accomplishing those goals.

While 44% of CMOs say that they haven't been able to measure the impact of social media on their business, it's entirely achievable for firms of all types. MDG Advertising has the perfect set of steps to help you figure out if your likes and retweets are actually paying off.

Check out this infographic for an easy, 4-step plan to determine your company's social media ROI.