Self Expression Magazine

How to Make Your CTAs Irresistible to Your Site Visitors

By Waxgirl333 @waxgirl333

How to Make Your CTAs Irresistible to Your Site Visitors

Let's face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it's to download a guide, join a webinar, or buy a product. Making irresistible CTAs not only encourages user engagement, but it also generates leads, cultivates customer relationships, and increases your website's conversion rate. And with how internet-savvy the netizens have become, simply creating a site or a landing page that "looks good" just won't cut it anymore. If you want to influence them to take action on your offers, you need to have a compelling .

In this post, we'll be taking a closer look at how you can create CTAs for your website that visitors ignore. Ready? Let's get to it.

1. Optimize your website first.

More than having a good-looking website, online business owners should place more value on creating a better experience for digital consumers. Why?

Consider the following statistics:

  • 40% of users will leave your site if pages take more than three seconds to load. ( )
  • As much as 85% of mobile users expect sites to load as fast or faster on mobile than on desktop. ( )

As a start, you can check your website's current page-loading performance using :

How to Make Your CTAs Irresistible to Your Site Visitors

With that said, it pays to invest in making sure your pages load fast, regardless of what device people will be using, the volume of site traffic , and other factors.

And here are some ways you can accomplish that:

  • Optimize for mobile display and navigation.
  • Use a content delivery network (CDN).
  • Reduce the sizes of high-quality images.
  • Eliminate un-necessary third-party plug-ins.

If you're not familiar with how a content delivery network works , it's b asically a service that delivers your page content faster by fetching data from the nearest server to the user. This reduces latency, which is the time it takes for data to travel from server to the ' .

2. Learn more about visual marketing.

Not everyone who dives into digital marketing is well-equipped for the task from the get-go. Sometimes, a lot of research is required, especially if the goal is to understand the minds of online users.

One marketing discipline every agency should invest in researching is visual marketing .

You can easily harness the power of visuals in your marketing material by creating ad banners, email sign up forms, or blog posts that contain visually appealing design and colors.

The focus is more on providing images, videos, and other multimedia to attract people's attention. Just don't overdo it or you'll risk making your website cluttered.

You can use online photo-editing tools like or if you'd like to try your hand at creating engaging images:

How to Make Your CTAs Irresistible to Your Site Visitors

For creating stunning infographics, we also suggest using . They offer a wide range of design templates that you can tweak to suit your specific content needs.

Infographics are increasing in popularity, and many agencies use them to explain services, share insights, and teach people how to do specific things. Here are some helpful tips about using CTA in infographics you should know about:

  • Tell people specifically what you want them to do. Example: "Follow us on Twitter", "Download our PDF", "Schedule a free consultation".
  • Position the CTA at the bottom of the infographic. This is because you want them to take action, but only after they've gone through the amazing stuff you've shared in the infographic.
  • Design your CTA to stand out from the rest of the infographic. This means making the CTA really and not just blend in almost invisibly with the rest of the image.

3. Harness the power of words.

CTAs are, in essence, just a bunch of words strewn together that tell people to do something. But just using random works isn't going to get you the results you want from site visitors.

There are CTA sentences or phrases that have continuously produced amazing results for agencies, and some of them are the following:

"Get Started Today" "Sign up for FREE" "View/Book a LIVE Demo" "Contact Us Now" "Learn More Here"

You may have noticed a pattern from the examples shared. They either create a sense of urgency or encourage people to act or . This encourages them to take action immediately, which is what you want.

And when you combine good design with a good choice of words, you'll definitely end up with CTAs that are powerful and produces results. You can even include them in other aspects of your content marketing, such as in how to end an email, or in your email subject lines.

Just don't forget to make the text the center of attraction, so people know exactly what it is you want them to do.

Let's summarize what we've covered in this post. Basically, the three things you need to focus on to increase CTA engagement from site users are:

  1. Optimize your website's loading time;
  2. Use visuals effective; and
  3. Know how to use words.

Doing all three will change the face of your website for the better. You'll end up with happier site visitors because you've done your part to give them the best experience. At the same time, your business benefits because they're more likely to make a purchase or avail of a service.

And the great news is that these three things aren't difficult to do. They also won't take long to integrate into your business' current development and marketing strategy.

It's important to get each part right. Your business depends on it.

If you don't think you have the necessary skills to implement the above-suggested changes yourself, we suggest hiring an expert. This may be a content writer who can create better landing page copy or a web designer who can take care of site optimization.

But make no mistake that investing the necessary resources to make these changes happen will reap amazing results, in the form of increased sales, higher leads, and better user engagement.

Just don't forget to make adjustments if you think you could have done better. Test different fonts, colors, , and layouts. Sooner or later, you'll find out which mix works best for your brand.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME