Examining The Evaluation Indicators of The Rate Of Conversion Of The Audience Into A Customer
This article will help you to know more about the evaluation indicators of the conversion rate of the audience to the customer.
You can develop your business and know the first word in your field by knowing the evaluation indicators of how much the audience becomes a customer.
Evaluation indicators of how much the audience becomes a customer.
A large number of contacts come to your website daily. This volume of traffic may be good, but it becomes valuable when you convert them from audience to customer.
Conversion rate is one of the best indicators of the overall success of a business in achieving the goals it has set for itself. In fact, with conversion rates, you realize how successful your marketing efforts, campaigns, etc., have been in persuading website visitors to do something specific.
Becoming a visitor to your target customer means doing different things depending on the type of business and goals intended. For example, some businesses want to encourage visitors to buy a product or service, attend a training course, renew their subscription, upgrade their user plan, get more visits, and share content. Let.
In general, the higher the site conversion rate, the more successful your website and various marketing plans will be. In this sense, some people understand why they do not have good sales or revenue in general, despite high website traffic, and where to start to solve this problem.
RSS Error: A feed could not be found at `https://lifehacksolution.art.blog/feed/`; the status code is `410` and content-type is `text/html; charset=utf-8`Conversion rate optimization is a set of processes that aims to increase the percentage of users who take a specific action on the site, according to your wishes. This requires understanding how users interact with your content, what parts of the website they go to, and what they do that will ultimately generate revenue for you.
The conversion rate is one of the evaluation indicators of a SEO site and the websites that perform better in this field will have a better ranking.
Some of the most important benefits of conversion rate optimization are:
- Increasing user participation rates
- return on investment
- Better understanding of users
- Increase users’ trust in the business
- Business Development
Methods of turning the audience into a customer:
There are so many ways to turn an audience into a customer that we have compiled the most important ones for you.
The role of SEO in turning the audience into a customer:
You may be wondering what SEO has to do with customer conversion metrics. When you do SEO techniques correctly and without mistakes, you gain Google trust and gaining Google trust is the first solid step you take to turn the audience into a customer because when the audience is looking for a product to buy when the product name They search. Because Google’s trust in your website, it will show your website to the audience as a result and the audience will trust you. And buys from your website.
The Impact of Content Marketing on Turning Your Audience into a Customer:
Creating up-to-date and valuable content that adds value means that the knowledge of the person who reads, observes, listens and adds a little content helps a lot in building trust. Content production, if done right, will attract a large audience to your work. Content creation right after SEO is one of the things that strongly attracts Google’s trust in you, and Google’s trust means user trust and user trust equals getting into the pockets of those who thrive on your business.
Email Marketing:
Another way to turn a contact into a customer is email marketing, where you can use a landing screw to get users’ email addresses when they visit your website, and from the discounts you put on your products, the new products you add to your website, and so on. Inform users by sending an email and tempt them to buy so that they become regular business customers and cartoons.
Landing Pitch is a page that is displayed to the user as soon as the user enters the website and gives the user a discount code for buying products, viewing a video content for free and… as a gift in exchange for a phone number or email.
network marketing:
Social media marketing is one of the digital marketing methods. Activity on social networks introduces you to a large audience, and this action causes a large volume of audience to flow to your website. Building trust is one way you can make the most of social media marketing to grow your business.
- Building trust:
Trust is not something that can be gained overnight. You have to work hard to build trust. All the famous winners who are now in the public eye’s overnight gaining so much popularity did not try at all and failed. You have a long way to go to gain trust.
- Communication with users:
Direct communication with users is one of the most important pillars of building trust, which you can easily gain by answering users ‘comments, answering their questions 24 hours a day, liking comments and posts on social networks, and… users’ trust. .
- quality of products:
Do your best to improve the quality of the products that users buy from you, the content that you produce for users, چون because when users are satisfied with the quality of your products, it will gain the trust of users and introduce you to friends and acquaintances. When the reputation of your name and the quality of your products spread everywhere, many users go to your website to buy.
- fast sending:
All users expect that when they buy a product, it will reach them quickly, but they are unaware that your head is busy and you have many customers that you should reach everyone, but you are still busy trying to send the product quickly and get it delivered. Become a customer.
- Warranty:
It is true that warranty and guarantee in Iran does not have a special meaning, but providing a product with a valid warranty will help you gain the trust of users. You can increase the trust of users by adding features such as refunds if you are not satisfied with the product and help increase your customer base.
- after sales service:
After-sales service is one of the most important factors in building trust. After-sales service is very important for users that after buying the product from you, if they have a problem, fix it. In addition, you can persuade customers to repurchase by doing things like giving a discount after the purchase.
- Electronic symbol registration:
An e-Trust symbol is a license issued to websites and Internet businesses to verify their business so that they can obtain secure gateways from reputable banks.
- Secure payment gateway:
It is very important for payment gateway users that you try to use portals that are secure, less troublesome, do not cut off communication between payments, and… this will gain users’ trust.
- Security:
For users, protecting their personal information is the most important thing. Try to take good care of your users’ information so that profiteers do not use it. So security is another important pillar of building trust between users and increasing the customer.
- Support:
24-hour support and handling of complaints, questions, messages and… actions can help you in this process to gain the trust of users. When you respond to users’ problems in the best way, they will come to you in future purchases.
In addition to building trust, there are factors to influence the audience that can help you in this way.
Advertising is a direct way to turn an audience into a customer:
Advertising on TV, social networks such as Instagram, Telegram, Facebook, etc., other websites that are active in your business, and one of the ways to brand and gain the trust of users who enter your website. Through advertising, you are basically doing trust building and helping to increase your customer base. Advertising can have the opposite effect if not done properly. Try to state the facts in your ads and get close to the audience’s feelings.
UI and UX The important secret of turning an audience into a customer:
UI or User Interface stands for User Interface and UX or User Experience stands for User Experience. Turn pockets. Also, high accessibility along with good content gives a good user experience to your contacts and your contacts will become your customer by experiencing a good feeling on your site.
Website speed is an important factor in converting an audience into a customer:
Another factor that is extremely important for users is the speed of browsing the website. If the speed of your website is low, it will affect the audience and then they will leave the site. On the other hand, if your site has a good speed, your audience will be attracted to it, and this can help increase your customer base.
Turning this volume of transient users into customers is very difficult because not all users are on the same level, and each has their own opinions and each has a different awareness of each other and you have to do your best to thrive in the cartoon.
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