It's been a lot of fun and I think you're really going to enjoy this one.
1. Start With A Goal
First thing when you're getting started with Instagram, you want to start with a goal.
What is your goal for Instagram?
Do you want to attract more B to B clients or attract more B to C client? Are you looking simple for large branding and to get your name out there?
This is really important, make sure you write down specifically what you're trying to get out of Instagram, to start things off.
2. Build A Profile That Convert
The second thing you want to do is build a profile that converts.
I want you to be really deliberate about your picture and your bio. Make sure your picture is flattering, it speaks to the type of person that you want to perceive when you're out there on Instagram, and that your bio talks about your credentials and then has a call to action right there that lets people know that they can reach out to you at any time.
And what's nice about the Instagram business profiles is that there's going to be a nice button right there that's going to allow people to click to call you, or click to email you and it really helps to convert business. I've seen a lot of success with my own profile
3. Create And Editorial Calendar
But in other to do this. you need to take a look at all the top Instagram profile online in your niche. So go ahead and do some competitive analysis.
Find 10 profile in your niche that has a large following, that has a lot of engagement, and take a look at it and make sure that you pull out all of the best content themes and use that to create your own editorial calendar.
Take the time to do this step and to really create an editorial calendar and know how often you're going to be posting before you start this, because it's going to save you a lot of time, and it's going to be important for some of my next steps.
4. Start Publishing And Engaging With People
Get a good base of content there before you start kind of interacting with people. Don't worry if there's nobody kind of comment and liking your stuff at the beginning, it's Ok.
You want to just basically get a foundation of post there so that when people come to the account they know that this is a solid account and they're going to want to interact with it.
So do that and once you've got maybe five or 10 posts, you're going to start engaging. And what I mean by that is you're going to want to follow other people who are commenting and liking on your competitors, and the similar people in your same industry's photos and information, because those are going to be the most engaged people.
So follow them, comment on their things, interact with them and really spend the time to do that and you're going to see floods of people coming in and starting to follow your account.
5 Make Sure To Use The Right Hashtags
Another really important thing that you have to do is you want to make sure you're using the right hashtags. Don't be shy about this, because every hashtag that you select is going to give you more distribution.
When you're adding a hashtag on Instagram, it's going to tell you how many posts are associated with that. You generally going to want to hit hashtags that have hundreds of thousands to millions of post associated with them, because that's going to allow you to have greater distribution, and those are the areas that people want to interact with.
Make sure that you're using five to 10 hashtags. If you do a post, even if you don't have a lot of followers, you're going to see a lot of people linking and interacting with your stuff just because you used those hashtags.
Now keep in mind, some of them might be bots, from things like instagress and some of these third-party Instagram tools, that's OK.
But eventually you're going to start attracting a large amount of people who are actually following you and who are liking your stuff, who are real people, and a couple bots here and there, it's not the end of the world, at least it's a little bit more engagement for you and it helps you with the Instagram search feeds.
So the more comments, the more like you get, the higher you're going to show up in the Instagram search feed for the specific hashtag that you set.
6. Advertise Yor Top Posts
If you have a post that's doing 95 percent better than your other posts and Instagram will tell you this, then go ahead and do a promoted post there. And then also use that information and create more content that's similar to that same one that did so well.
Becuase people like certain content themes, they don't like others, I've certainly been surprised by what some people like and what they don't when I do posts, and I think that you will be, too.
As far as Instagram goes, that's pretty much all you need to do. The more you engage, the more time you spend doing these things, interacting with other people, posting great content, doing advertising on your top posts, using the best hashtags, and interacting with influencers and kind of building relationships with the top people in your industry, the faster your account's going to grow.
I think that this is one of the best ways right now for people to attract businesses. For sure if you are a persona online, you're a person running your own business, It's not going to be driving as many e-commerce sales as something like google ad words or search engine optimization, but certainly is a lot of value to this component of the marketing mix and I wish you a lot of success.
