Although you may think that Snapchat may not help you boost your business or personal brand, you should know that it boasts over 347 million daily active users as of now. These stats are staggering and can be immensely valuable to you. There’s no doubt that this platform has various fun and engaging features that allow you to connect with your audience better and more naturally.
However, you must have enough Snapchat friends (or followers) to make a difference. While there are a variety of effective and affordable tools, such as Snapchat SMM Panel, to boost brand awareness and engagement, you can implement some practical strategies to get Snapchat friends when nobody knows you. Keep reading this article to discover!
1. Make Your Snapchat Account More Discoverable
Since Snapchat doesn’t really work like other social media apps like Facebook and Instagram, you have to do all the promotions yourself. The best thing about Snapchat is that you can share your personalized and scannable QR code with just anyone!
Simply head to your account and click on your name and picture, and this will allow you to save your QR code on your camera roll. You can use Canva to add the CTA along with your code. In addition, you can simply share your Snapchat username, such as Snapchat.com/add/yourusername
You can promote your Snapchat on your website, blog posts, newsletter, business cards, merchandise, posters and flyers, events, and just about anywhere.
2. Promote Your Snapchat Profile on Other Social Media Platforms
If you have a Snapchat account, chances are you already have other social media accounts. So, use them to your advantage. What you can do is merely share your username in the bio of your profiles like YouTube, Instagram, and TikTok, so your Snapchat account gets noticed by more people, and you get more friends and followers.
Another way to boost your friends through your other social media profiles is to ask your followers to follow you on Snapchat, so they can get complete behind-the-scenes, or you can keep any content relevant to your niche Snapchat-exclusive to drive people to your profile.
3. Share Engaging Content
Of course, you shouldn’t unrealistically expect to be on the “for you” tab the very next week after you start posting high-quality and engaging content. You must keep in mind that it will take some time, but all you have to do is be patient and consistent.
Make sure your stories are well-edited and have an attention-grabbing headline that urges the users to click on them. However, remember that your headline should remain relevant and not mislead them.
Furthermore, keep your stories short since you don’t want to bore your audience. You can add music and captions to your videos to allow users to understand the video even if they’re watching it on mute. All of this may even lead to your story viewers sharing your stories with their friends.
4. Don’t Compromise on the Quality
In addition to coming up with quality content, you must not overlook the significance of the quality of your stories. If you’re not the best graphic designer or editor, you can always hire a freelancer from platforms like Fiverr or Upwork, as this can drastically enhance your overall story quality.
Furthermore, you must create and edit your stories based on the specifications provided by Snapchat:
- File type: .jpg, .png, .mp4, or .mov
- Resolution: 1080px x 1920px
- Aspect ratio: 9:16
- File size: Maximum 5 MB image and 32 MB video
5. Take Inspiration from the Discover Page
If you want to quickly get discovered on Snapchat and boost your number of friends, you can take inspiration from the “discover” page. Obviously, you certainly don’t want to copy and paste the exact same story ideas as this won’t give an authentic look, but you can always take inspiration and create similar content with a unique touch of your creativity and skills.
When you navigate to the “discover” page, it will mostly have paid content. Therefore, you should look for the “popular story” label on the stories and check them out as to how they are using this platform to connect with their audience.
6. Run a Snapchat Giveaway
Everyone loves freebies, and you should attract more people (current and new audiences) to your account by running a giveaway. Giveaways should be relevant to your niche. For instance, if you own a jewelry business, you can give the winner one of the most stunning pieces for free. Don’t forget that even a giveaway worth less than $100 will do the job.
It’s better to create a giveaway on Snapchat and promote it on your other social media platforms. You will be amazed by the amount of traffic that your Snapchat profile will be flooded with!
7. Try Snapchat Ads
Snapchat ads cover the entire phone screen of the users, which appear between the regular stories. The ad viewers can swipe up to take relevant action, such as visiting your website, watching the entire video, or installing an app.
The best thing about Snapchat ads is that you can target a relevant audience and a broad user base according to their preferences and interests, drive traffic to your profile, and increase your Snapchat friends.
8. Keep Your Eyes on Snapchat Insights
No matter which strategy or campaign you adopt, you won’t know if it was worth the time and money until or unless you keep monitoring Snapchat analytics. They will not only tell you how effective your strategy was but also what you can do better next time to make it more successful.
You can learn about your audience, content reach, story view times, and more to analyze your approach. Of course, you should also keep an eye on the follower count to evaluate the effect after launching a new campaign.
