Today when the world’s marketing trends rely more on social media platforms than any other way. One of the giant social media platforms is Instagram having more than 1 billion monthly active users. If you can use it in right way, Instagram is a gold mine of potential leads ready to drive in more sales. Here are few tips you can use to gain more followers on Instagram.
1. Use relevant hash tags
You should always try to post your content on Instagram with relevant tags as this is what makes it fun, interesting and more accessible. The correct use of hashtags is what gives your post higher chances to be found by more people. It will gradually lead in gaining more followers, which means more traffic to your account.
But that doesn’t mean you should overcrowd your posts with hashtags. Overcrowding isn’t very positive thing to do and can be harmful for your efforts. If you are confused about which hashtag to add on your post, there are various tools available just for this purpose. You can also keep an eye out for your competitors to know more about which hash tags they are currently using.
2. Link your posts to the brands
There could be various reasons for wanting to have more followers. But everyone have one thing in common. They want to show and advertise their product. Whether you are an influencer, brand marketer or owner you want the same thing. But having huge followers can be useless if they don’t invest in the products or services.
Make sure you have correct links below the post and also on your Instagram bio. These links will lead potential customers and clients straight to you.
3. Use influencer marketing
The marketing trend that’s taking the world by storm is influencer marking. Earlier people liked to have the free sample before buying anything. But in the age of millennial and Gen Z when everyone wants to look cool and follow the latest trend, influencer really effects a lot.
Influencer marketing is one of the best ways to gain more followers for your account. If they see an important personality using your product and it looks cool, next thing you know there are lot of other peoples browsing your account to get same thing. And they might even like other product while looking for it.
There are lots of apps available; you can reach out to influencer best suited for you according to your budget and brand.
4. Play with the images
Instagram is basically a photo sharing app among other things. You should keep your photo game up always. It doesn’t always mean having a high-quality post, you should click your photos in such a way that it looks attractive in first glance. There are probably millions of photos available of the same topic, so not having a relevant and good quality picture will only lead in decreased followers.
There are various tools available such as canvas, a photo color story and many more which can give your feed an aesthetic feels. An organized grid looks very good which can bring you loads of follower.
5. Keep it interesting
Keeping your old followers is also very necessary along with bringing new one. To keep your follower interested in your brand, you can engage with them through running contests and host giveaways. You can also ask them to participate in lucky draws where all they have to do is to tag their friends. This will help you gaining lots of followers. Don’t forget to ask the winners to post their prizes and tag you as when people will see it, they will know its genuine and will participated more eagerly next time.
6. Use the features well
Instagram not only allows sharing photos but it also come up with various interesting features such stories, reels, videos, and live. You can capitalize on these features to show more relevant content to your followers. You can use story feature to post the reviews of the products. You can also use “Live” feature on the app to engage with your followers, have fun Q&A session, etc.
Make sure the videos aren’t of inferior quality as nothing makes a follower unfollow you like a blurry quality of video.
7. Quick respond to comments
This is the most basic of things you should do if you want to gain more followers. Make it your habit to reply within few minute if someone is inquiring about your products. Most buyers aren’t likely to wait around for your reply and will switch to another brand that offers the same things. Seeing more people interested in products draws others to it.
If you came across a rude or negative comment, don’t ignore or delete it. You should reply politely and try to resolve the issue.
8. Caption it right
Internet prefers quirky trends and uber-cool language. Today, the world expresses itself in fewer characters, and even though people like to read detailed review of the product, fun captions is what draws them in first place. You should use emojis and abbreviations across your message.
Gen Z and millennial like to use acronym to express them better. Keep in touch with modern lingo so that young customers could easily connect to you. You should also use new trends such as Instagram reel and it will help you gaining hundreds of followers in no time at all.
Gain More Instagram Followers
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