In our world with the ever increasing technology one thing is for sure, with so many more ways to communicate we do it less and less. Face to face became device to device. Le coq sportif decided to incorporate a little bit of technology with the latest installment of the iconic Eclat sneaker. They created a sneaker based social experiment whereby Facebook fans were invited into a store to claim their “prize” and when two sneakers were in a close proximity to each other, it will vibrate both pairs to spark a conversation. A perfect antidote for the soullessness of the modern internet dating.
