We all know that SEO studies have gained importance in recent years. We can easily say that social media has now become one of the cornerstones of our lives. You also open social media accounts in order to convey the things you share on the site you have established to more people, but if you say that you do not know anything about the relationship between Social Media and SEO, we can say that you have come to the right address to learn.
How to Create Page Structure?
First, let's talk about how you should develop a page structure. You can start your website by leaving the link to your social media accounts as buttons. You can make your site's logo the profile photo of social media accounts. We can say that having a logo has a very important position for websites in terms of corporateness and image. You can also decorate the cover photo with a nice image. For business pages, you must enter information such as phone number and address.
How Should Visuals and Content Be Prepared?
Your posts must have visuals. You can give the message you want to give in the image you share in a short way. We can say that entertaining and attention-grabbing content gets more interaction. You should be careful not to write the same things in the image and the content. The image you use must have a signature with the logo for corporateness and image. There are also those who prefer to use the logo, which is usually used in the lower right, in places such as left, upper right, or middle lower.
How to Follow the Strategy?
The number of shares you make and when you share them is a very important issue. You need to post a little each day. In addition, you should not make more than 5 posts in order not to bore the user. Hours such as in the morning, during lunch, before work, etc. are preferred. Of course, corporate companies should not share so much. With 1-2 posts you make every day, you should remind the audience that you are there with informative, entertaining, and intriguing content. From time to time, sponsored posts should be made with the right shares and you should announce your page to more people.
General Rules to be applied
Rules for Facebook
1- At least 1 post should be made every day and no more than 5 posts should be made.
2- Your visual quality should be high.
3- Daily comment tracking and analysis should be done.
4- You need to optimize your account for your brand. In order to increase brand awareness, you can use links to your website in your posts.
5- By becoming a member of groups, you can share your posts here and get serious feedback.
Rules for Twitter
1- Take care to use hashtags that reflect your brand.
2- In the statement made by the Google ranking algorithm, it was said that Twitter is very important in terms of SEO.
3- RT, making a list and sharing with a certain time interval will produce good results.
4- You can make interaction-oriented posts to increase the awareness of your brand and increase your traffic.
5- Sharing in accordance with the agenda will reflect extra points on your brand because Twitter is the platform with the fastest content flow.
6- Necessary optimization processes should be done. The images you use in Facebook shares will not give the same results on Twitter.
Rules for YouTube
1- YouTube comes to mind when it comes to digital content. You can apply a YouTube content strategy called VLOG.
2- For brand awareness, you can share videos suitable for your brand or content suitable for popular culture on YouTube.
3- The title that you set for the video is very important. On YouTube, the title is placed immediately after the image is looked at. The title should describe the content of the video.
4- We can write the information that we cannot write there due to the character limitation in the title section, where we call Description. You can add it here by thinking of long-tailed sentence structures as much as possible.
5- You should add your social media links to the about section and fill in the channel description section well.
Rules for Instagram
1- Since visual content gets the most interaction, you should share visual content that represents your brand. In this way, you can increase brand awareness.
2- The use of hashtags are very important on Instagram. Using brand-appropriate hashtags and popular hashtags will increase site traffic.
3- The value of the shares you make with the links you directly to your site will increase.
Rules for LinkedIn
1- You must fill in the page contents and images without missing. After link building, you need to join groups that represent your brand.
2- LinkedIn is one of the most important platforms for your brand to reach the people it targets.
Final Words
In this article, we tried to talk about the relationship between Social Media and SEO for our valued visitors. We hope it has been very descriptive and informative content for you. Hire an SEO specialist to reach your potential audience and increase your followers on social media.
