Self Expression Magazine

How To Convert Your Blog Traffic To Money

By Lisa @Lisapatb

Convert Your Blog Traffic to Money

How To Convert Your Blog Traffic To MoneyHuge traffic is good but permit me to say that it's useless if it doesn't convert to money in the long run. Yes, what's the gain of having 100,000 daily visitors of folks that even 5 of them will never click on your ads, buy advertising from you, use your affiliate link nor buy a product from you?

It's true we built our blogs because of the passion we have for it but your passion for blogging will be meaningless if you are not financially buoyant enough to take care of your family.

One of the biggest lies we've been told about converting traffic is, "Increase in traffic results to increased conversion." But we all know that's not true. It's possible for your traffic to be increasing without a corresponding increase in revenue.

If you've been caught up in that dead-trap, I'm going to show you a few strategic things I do convert our blog traffic to money. Learn how you too can convert your blog traffic now!

It's possible for your traffic to be increasing without a corresponding increase in revenue. Click To Tweet

Build A Blog For A Targeted Audience

You've heard time and time again that if you want to build an authority blog you should focus on one niche. One niche, not two. But if you must run two niches in one blog make sure they are closely related niches.

Pick one specific niche and blog about it. When you become an authority figure in that niche, everything you promote sells like hot-cake.

One recipe for failure that most bloggers are using is trying to blog about everything. They tend to do this just because they feel good about it. If you care to know, let me remind you that your blog is not about you; your personal interest and what you feel but about your audience.

A blogger that's focused on a specific audience find it easier to speak the language of his audience. He will find it easier using the keywords that trigger purchase in his niche. And never will he be in loss of what content to create.

Send Only Quality Blog Traffic to Convert Your Blog Traffic

How To Convert Your Blog Traffic To Money
Quality traffic translate to quality leads, and quality leads end up becoming real customers. Anything short of that is not only crazy but a waste of marketing effort.

It's true you can get quality traffic, leads and real customers or clients by using clearly spelt out search engine optimization techniques. But remember nothing works better than paid traffic in this regards.

Paid traffic gives you the privilege to overcome guess work and hope marketing. Therefore targeting your offer to prospects with the purchasing power to buy now. Not only that, you will have the opportunity to target and re-target prospects in specific locations and interests.

While paid traffic is not enough to grow a sustainable blog as the pageviews have been observed to drop in the event of the campaign being paused. It is important that you spice your blog content with keywords that your target audience are using when surfing the net. SEMRush, Moz, WordStream, etc all have keyword research tools you can start using today. These tools help you to find less competitive keywords to rank for.

If you want to start running paid campaign as a means of generating quality traffic to your blog, you may want to use Facebook Ads, Google Adwords, Twitter Ads, Reddit Ads, etc.

Have Your Product Offers Ready

How To Convert Your Blog Traffic To Money
Investing heavily to get more traffic to your blog without having a standby product to offer your readers is a waste of time, money and energy. Don't make that mistake, else, 20 years from now, you will still be regretting it.

The essence of getting more traffic is for the purpose of popularizing your blog. Right? That's not enough. It's also for the aim of getting your product offers before more faces. The more your target audience gets to know about your product offers, the more money you will make. No marketing mix does more magic than this.

Did you know that if you have an interactive audience, (by that I mean, audience that ask you questions and respond to yours) you stand a chance to convert your blog traffic to money faster? In case you don't know I will explain to you how we do it in Entrepreneur Business Blog.

Here's what we do to convert blog traffic:

  • We encourage our blog readers and Facebook group members to leave a comment (response or question).
  • At our blog we respond to those questions or a set of them with a new blog post.
  • We create a product out of any of them that's too lengthy to be summarized in one blog post. Majority of these products are only recommended and offered on request. You won't see them publicly displayed on our blog.
  • When more people shows interest in it, we take the pain and develop them into a mega course.
  • If a newbie ask question on the group or inbox, we direct them to go read up any of those free articles on our blog.
  • Once he or she is impressed with our free content and they can afford to spend some money to learn, they will definitely come back to ask for the courses.

Build Your Email List to Convert Your Blog Traffic

It's no longer news that, "The money is in the list." Get it right now. If you are not building your list you are simply shortchanging yourself. And honestly speaking, it's not good for your marketing effort.

No matter how chatbots dare to compete with email marketing, email marketing will continue to be a goldmine for dedicated internet marketers. All that needs to be done is to continue feeding your list with valuable information that will help their businesses hit the rooftop.

Using valuable freemium products as your lead magnet, you can attract tons of prospects who are interested in your niche. And as you nurture and offer them a product, (yours or an affiliate product) they will buy it.

By constantly dishing out free but valuable products, you get your audience indebted to you and whatever brand you represent.

Email marketing will continue to be a goldmine for dedicated internet marketers. Click To Tweet

Create a Jaw-dropping Sales Copy

Cocky, "hypey" hype sales copy is the biggest undoing of most bloggers. It's the easiest way to lose trust on the web. If you are guilty of it, you already know how difficult life has been for you in getting your readers to buy your products. You've noticed that the pageviews are growing but zero sales.

If you want to radically change your life as a blogger or an internet marketer then you must stop those hyped-up-cocky sales copies. Emphasize on the problem, and the possible solutions. Then hit their emotional button softly with your psychological triggers. Finally show them the best solution you have found. Prove to them that your solution is correct and close your sales.

In Conclusion of Converting Your Blog Traffic

When you send your traffic to a well-crafted sales copy, converting your blog traffic to money becomes a walk in the park. Interestingly, if your processes are automated, you can even be earning while you sleep.

Now over to you. Tell us in the comments below of your best strategies to convert your blog traffic today.

Back to Featured Articles on Logo Paperblog