Ever notice how people online LOVE to watch cute doggie and cat videos? Dogs are experts at getting the attention they want with a wiggly butt, big smile, tickling toes with a lick, and they go for what they want by focusing in on the people passing by one at a time. If Cici sees someone she wants to say hello to, they do not have a chance at escaping her charm. She demands, usually with a bark, that they come over and meet her. What do dogs want? Butt scratches, belly rubs, attention and lots of treats. Some also like to cuddle and play fetch.
How does this translate into blogging like a dog?
Make it visually appealing
A dog is physically pleasing, entertaining and adorable, right. Is your blog? How does it look / stand out from the crowd?
Sit, stay, Shake.
Dogs charm their audience with their funny antics. Cici rolls over on her back and shows off her belly which makes people laugh. Your blog should do the same, entertain, make people laugh and come closer for more info. The unique news should be valuable to your readers and make readers want more and encourage, inspire, enlighten and uplift.
Heads Up.
Your headline and first sentence and paragraph should capture people’s attention the same way that a dog motivates people with their goofy antics.
And the rest of your blog post should continue the story with interesting quotes, stats and photos.
Dish it good.
No one wants to know what mundane things you are doing daily such as what you ate for breakfast. That is, unless you are writing about the fabulous brunch you and your French poodle ate at that nouveau luxurious B&B that caters to poodles.
Mark your Territory.
Be clear and stick to the point. No one wants to watch a dog who is all over the place (you know those energizer bunny type dogs). It’s too confusing and requires too much energy.
Gimme a treat.
Ask yourself, “Why should readers care about your blog?” What’s in it for them? If they are going to spend a few minutes reading, there has got to be something that they get out of it. Figure out the who, what, when, where and why; and ask yourself if you would find it compelling or at least worth your time.
Express yourself.
Get to the point in a few sentences. Don’t use jargon that only a rare few will know what you are talking about. Communicate as simply and clearly as possible with a few simple words. Relate to your audience like a dog on a mission to get a bone or treat.
Frill me baby.
Don’t be afraid to show off your personality, authenticity and sense of humor. Just as Cici is not reticent about showing off her spots, flaunt what you got with a bit of sass and flair.
Ready to play blog ball?
