Fashion Magazine

How the ’70s Ruled the Runways

By Cefashion @cefashion

After seasons of skinny jeans and slim silhouettes, the funky prints and bell cuts are back, bringing with them the look of the 1970s. With super straight hair and sultry eyes, this season took an old school approach to beauty.

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Lead stylist Anthony Turner for Bumble and Bumble, wanted the hair to mimic the feel of Creatures of the Wind’s Fall 2015 ’70s inspired collection, but still keep the hair fresh and relevant. “It’s almost ’70s hair through a very modern lens,”  Turner explains. “We’re taking nuances from ’70s hair and applying it to a very modern texture.”  Using Bumble and Bumble Thickening Spray all throughout the hair with a little bit of water mixed in, He then dries the hair using his fingers rather than a brush. The whole time he’s pushing the hair down in the front and bending the corners of the hairline to create a “curtain effect through the front.” Turner shares, “Whenever I think of ’70s hair I think of this  being very closed in [referring to how straight the hair falls, covering part of the face.]”  He then brushes the hair giving it that soft ’70s feel and then completely destroys it. “Ultimately what I’m doing is taking this 1970s girl and then I’m deglamourizing [the hair] which is fun. It just feels really great.” “Using the Bumble and Bumble Surf Spray all throughout saturating it and pushing it in with my fingers, keeping this little bend in the front but really mushing it in,” he’s able to get this modern nod to the past. “It feels very cool, very modern and downtown. It’s super skinny hair. One of the references was Sissy Spacek, but we’re making it feel a lot dirtier and modern.”

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The 1970s in Paris were Pamella Roland’s inspiration. She complemented messy waves with dramatic eyes by Rick Dicecca for Artistry. DiCecca  created the look using Artistry Signature Color Eye Shadow Quad in Smoky (launching Fall 2015)  He used all four colors to make grey eyes that really popped. DiCecca first applied “Eye Shadow #1″ over the entire eye area blending from the lash line up over the lid to the eyebrow. Next he took “Eye Shadow #3″ and applied it from the lashline to just below the crease. He then took “Eye Shadow #2″ and added it just below the crease and along the upper and lower lashes (joining them at the corner) using a small brush. Lastly, DiCecca lightly blended “Eye Shadow #4″ over the outer corners of the eyes “sweeping toward the inner corner to create an ombre effect, then pulling shadow towards the outer corner of the eye to soften the wing.”  He completed the look with black liner smudged into the lower lash line and two coats of mascara for fullness. If you can’t wait for next fall to get runway worthy eyes, try Burberry’s Complete Eye Palette in “Smokey Grey.”  By numbering the colors (starting with the lightest color as 1) you can get a 1970’s Parisian eye today.

Dennis Basso also opted for a disco feel with winged eyes and stand out glossy lips.   Lauren Andersen created the perfect pout by dabbing Avon’s Ultra Color Indulgence Lipstick in “Chocolate Rose” for a hint of color. Then to get them super glossy, Andersen generously applied Avon’s Ultra Glazewear Lip Gloss in “Clear.”

Keep the 1970’s alive with these modern takes on classic beauty techniques.

’70s Ruled Runways
’70s Ruled Runways

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