Self Expression Magazine

How Soon Your Post Will Take To Rank – 5 Crucial Factors Determine It

By Lisa @Lisapatb

Frontpage rankings are the holy grail in content marketing. Everyone wants to know how soon you post will take to rank on the first page. They are the pinnacle of success everyone's gunning for.

The golden key to recurring traffic and a constant flow of inbound leads on autopilot. The best part?

How Soon Your Post Will Take To Rank – 5 Crucial Factors Determine It

Not only is search marketing recurring, but it also lowers your Cost Per Lead (CPL) significantly and gathers more steam with time.

With the #1 organic result 10x more likely to get a click compared to a page in the #10 spot, today's SEO landscape is a high stake winner-takes-all game. Either you win big or get nothing. Nada, zero, zilch.

This begs the question.

What does it take to rank an article?

In this post, I'll walk you through 5 essential factors that dictate how long it will take for a blog post to rank on Google.

But first, let's answer the question on every marketer's lips...

How Many Days Does It Take For An Article To Rank First Page?

Well, it depends on who you ask.

To give you an idea, this is how long it'll take you to get first-page rankings according to some respected voices in online marketing:

As you can see, on average across all sources it takes 75-145 days (3-5 months) for a page to rank in search engines.

Therefore, don't expect quick results. Be patient because it takes a while for the search engine wheels to turn.

That said, let's get into the nitty-gritty of how soon your post will take to rank.

#1. Content Quality

Let's be clear about one thing from the onset.

Google doesn't rank trash content. Well, usually. 😀

To rise in search engines, produce top-notch content. Many marketers and SEOs take content for granted and focus mostly on other silky techniques to hike their rankings.

The result? Utter failure.

Here's the thing:

Without the firm foundation of stellar content, forget about top page rankings.

This brings us to the question: What is quality content?

How Soon Your Post Will Take To Rank – 5 Crucial Factors Determine It

Here are 6 attributes of top-grade content that pleases people and courts search engines fast:

In short, content that focuses on users' needs wins.

  1. Powerful content rests on the people-first foundation. It's targeted at people, not search engines because search engines were created to serve people, not vice versa. If you obsess over search engines, you'll produce a ridiculous copy that turns people off. Written for people, not search engines.
    Write for people first, optimize for search engines later.
  2. People gather around, talk about, and share content that meets their needs. When that happens, search spiders wake up and jump into action. The user is at the heart of the content creation process.Be useful and engaging.

  3. Solid content addresses old subjects in new ways. Google disfavors those who rehash what everyone else is saying. Why must Google promote your content if it adds nothing new and exciting to the conversation?Brings something new to the table.

  4. When a user types a query into a search engine they are hunting for something specific. They want content that answers their questions definitively. Such content does well in search engines.Matches search intent.

  5. Designed for delicious consumption.
    What use is your content if visitors don't enjoy consuming it? To make your content user-friendly improve readability through short paragraphs and organize it around a clear easy-to-follow hierarchy. Include remarkable visuals to enhance understanding. Don't block content with huge pop-ups.
  6. Credible and supported by data. These days everyone has an opinion because the internet has given everyone a platform to express themselves. But only brands whose content is data-based will be respected. Solidify your content with original research and stats from reputable sources.

Google sums it up well.

Without the backbone of exceptional content, no SEO ninja tricks from all the gurus will save you.

"Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results."

You will be invisible online. You'll remain stuck on page 101 nobody clicks. You'll think the Google gods have forsaken you.

Therefore, don't stint on content writing resources. You have three options. Learn how to do copywriting and do the writing yourself. Or hire a professional copywriter to do the heavy lifting. You can also rope in a reputable agency.
If you don't do that, all you'll get is garbage content no sane human wants to read.

Next, domain authority is also key.

#2. Domain Authority

Your website's authority plays a major role in how soon your posts can rank.

The higher your Domain Authority (DA) the easier and faster it is for you to rank-and the lower your DA the tougher and longer it'll take you to show up in search engines.

Domain Authority is a measure of a site's strength and likelihood to rank in search engines based largely on the quality of the website's backlink profile and other factors.

A study by Ahrefs showed that sites with a higher Domain Rating (Ahrefs equivalent of Domain Authority) rank for significantly more keywords than those with lower authority.

It's an undeniable fact: popular sites rank for more keywords and faster than the less established sites.

A quick Google search confirms these findings. Here are the results for the 'SEO guide' via Ahrefs.

The average DR of sites ranking for this keyword is 89.

How Soon Your Post Will Take To Rank – 5 Crucial Factors Determine It

If your site is DR40 or lower, trying to rank for this highly competitive keyword is futile. It's a steep, tortuous uphill climb that'll end in tears. Yes, there are outliers. David can sometimes defeat Goliath.

But you are better off targeting a low-competition keyword to enhance your chances. Plus, make sure the leading pack has a website authority that's closer to yours. Then you'd be within striking range.

Quick Tips To Bump Up Your Domain Authority

Wondering how to boost your website authority?

Here's a quick rundown of what you can do.

In short, a strong website gives you a head start in the ranking race.

#3. Links, links, links

  • Make sure your technical SEO is on pointOptimize robots.txt settings, XML sitemap, migrate to HTTPS, find and correct crawl errors, identify and fix broken links, and remove toxic links from your site. Setting up your site infrastructure correctly allows search engines to crawl and index your web pages more efficiently.
  • Get your off-page SEO rightC onduct blogger outreach to get sites in your niche to link to your content, guest blog on household sites, get mostly do-follow links, do competitor link analysis, and diversify your anchor text.
  • Produce excellent link-worthy contentCraft useful in-depth content, fine-tune your content for great user experience, support your views with credible sources, and add stunning visuals. Or, try infographics because they're excellent link magnets.

Third, links are also a powerful ranking element.

Confession time.

When I started on my content marketing journey 6+ years ago, I thought attaining rankings would be a breeze. I'd write excellent content, hit publish, and wait in eager expectation for the post to pop up magically on the front page.

Guess what?! It never happened. 😰

Little did I know that for your post to rank, you need links-lots of them. Links are one of the top 3 ranking factors. So, to fast-track your post to the top of SERPs, build many links to it.

4 Link Factors You Must Balance For How Soon Your Post Will Take To Rank

When building links to your posts, there are elements you must consider otherwise you won't see results.

Four factors play a key role in link building.

1. Link quantity
Google views pages with more links as more trustworthy and valuable than those with fewer links. Therefore, the more links you garner, the more ground you gain in the ranking race. With no links pointing to your article, your content remains stuck in the starting blocks.

2. Link quality
It's not enough just to get many links, the links must be of high quality. A few well-chosen links from authoritative sites will have more impact on your rankings than a ton of crappy links from low-ranked sites.

How Soon Your Post Will Take To Rank – 5 Crucial Factors Determine It

Not only do search engines prefer many A-grade links, but they must also be super relevant to your topic and niche. Say you run a photography site. A juicy DA90 link from a car racing site won't do you any good, but a DA50 link from a respected photography news and trends site would.

4. Link uniqueness
You get more value when you get backlinks from new sites than getting several links from the same site. Earning a link from a new referring domain that has never linked to you before is better than a 2nd, 3rd, or 4th backlink from a previously linking site.

Spammy links will hurt your site, not help it.

Rock-solid Link Building Tips For Higher Rankings

3. R>levance of link

Yes, links are prime for ranking quickly, but how do you get them?

Here are several techniques to hike the number of unique referring domains to your website.

For your content to gain traction in search engines, you must get many high-grade links.

#4. Social Signals to Help on How Soon Your Post Will Take to Rank on the Front Page

Next, let's look at social signals

These days social media is part of the marketing mix as it helps with your business's online visibility. Although the official line from Google is that social signals aren't a ranking factor, evidence on the ground suggests otherwise.

Studies like the one below from Cognitive SEO reveal a clear connection between shares and rankings.

Content that ranks well in search engines tends to have high social shares.

Yes, correlation does not suggest causation. But while shares may not directly impact rankings, it's clear they contribute indirectly.

How To Get More Social Shares Fast

So, how do you get your content to spread like bees over the honey and dominate threads on social media platforms?

Two simple ways shares drive rankings:

Here are some proven strategies to try.

  1. When you increase the reach of your content, your traffic increases. Search engines view sites with a lot of traffic more favorably.
  2. Again, the more people see your content, the higher the possibility some of them will link to it organically.

Of course, when your content pops up on many social media channels at once, people (and Google) take notice.

#5. Budget Size

Finally, your budget counts in the battle for rankings and how soon your post will take to rank.

  • - Shareworthy contentyour content must be worth sharing and be engaging. Craft educational, inspirational, and entertaining content people love to spread.
  • Shareable content- focus on content that has a viral quality e.g. list posts, how-to articles, controversial content, and visual content like infographics.
  • Share buttons- have prominent and beautiful share buttons on your pages to make it easy for readers to share your content.
  • Channel optimization- use unique copy and images tailor-made for each social media channel instead of one generic copy/image.
  • Incentives- give readers a reason to share your content by offering them something valuable e.g. free ebook, free book chapter, early access to your tool, etc.
  • - spread your contest faster through paid promotion on Twitter, LinkedIn, and Facebook ads. Plus, use content promotion tools like Paid promotionViral Content Bee, Quuu Promote, and more.
  • Niche communities- promote your content and be active in niche communities like Growth Hackers.
  • Hashtags- use hashtag generator tools to find the best hashtags for the platforms frequented by your target audience. Then people will find your content organically and spread it further.

Sometimes, all things being equal, it all boils down to the size of your budget.

Therefore, the equation is simple:

Big war chest = Big Spoils

Furthermore, brands with vast resources to spend on a campaign outrank those with limited reserves.

How can they do it?

They can:

If your budget allows, pay your way to the top by investing in the finest of everything.

Front Page Rankings: Tough But Worth It and See How Soon Your Post Will Take To Rank!

In summary, getting rankings isn't as easy as it was before.

  • Hire the best writers on the market and get higher quality content.
  • Build more links to their content assets faster through link building outreach specialists-it's the difference between 30 links and 1 link per month.
  • Get countless links through massive Public Relations campaigns.
  • Create exquisite images and design their content better by hiring professional designers.
  • Promote their content using multiple paid content tools.

But with some smart work, you can do it. Admittedly, top page rankings are not an exact science. And these are only a few of the hundreds of ranking factors in Google's complex algorithm, but they are some of the major ones.

However, all you have to do is follow these 5 simple steps:

Final Note on How Soon Your Post Will Take To Rank in the Search Engines

Now, use these tips to climb steadily through the rankings and reap the rewards of increased traffic, leads, and sales.

We will meet you on the front page of Google. 💪 😎💪

  1. Produce exceptional content.
  2. Boost your website's authority.
  3. Build quality links to your content.
  4. Promote your content consistently.
  5. Invest in top writers, PR, and more.

Have you often wondered how soon your post will take to rank? We would love to know more in the comments below on how your blog posts are ranking today!

Back to Featured Articles on Logo Paperblog