‘Your site must be responsive’ – doesn’t this prevail as the prime suggestion of your business’s digital marketing consultant? And, do you the ground-reason behind this?
Assurance of authentic conversion (random visitors to website turning into loyal customers) for your commercial website by a heightened and continuous pace.
And, thus heightening of its rank (scope of appearing at the very first page of results) over the search engine giant –Google.
Curious to know the proportion? Well, in accordance to prominent responsive website design services, digital portals opting for this definite module of web designing have experienced a conversion as high as 150%.
Does any ‘spell’ work behind this? Well, not exactly. What ‘plays’ in here is a blend of pure technical deftness and futuristic creativity.
These two, through own excellences, ‘give birth’ to such a designing framework that makes your virtual domain accessible and brows able from any and every device –from which the Internet can be reached.
The Distinctive Aspects of Responsive Web Design
Present-age is a time when World Wide Web is essentially accessed from more the mobile-class devices than the desktops. In fact, figures depict that around 90% of online activities (shopping, gaming, social networking) are conducted through gadgets such as Smart Phones, i-pads, tablets etc.
And when compared with the number of desktop users, the proportion of mobile-dependent ‘netizens’ surpass them by around a 50% benchmark.
With regards to this reality, Google’s latest algorithm too upholds site responsiveness as a prime aspect to decide a website’s definite ranking over the platform.
At the backdrop of such a scenario, it becomes indispensable for your domain to be ‘adaptive’ to the technical specs of every net-accessible gizmo and facilitate the corresponding users with easiest of surfing and relevant activities.
In the words of technology, it must be ‘Responsive’.
And What Can Be Gained From That?
A module conceptualized by the prestigious web developer Ethan Marcotte, this specific designing tactic emerged into the limelight during the late 2000s – a phase when ‘smart’ gizmos were gradually establishing their prominence in the livelihood of global society.
Resorting to the distinguished inherent ‘tweaks’ of HTML and CSS, Responsive Designing, in one word, makes your site ‘handy’ to access and perform over – from both the desktop and one hand-held gadget.
It infuses into the domain a unique easefulness and speed, by the virtue of which, today’s digital-biased consumers can scroll through, click, sign, upload, zoom in & out and download through any ‘window’.
Moreover, your portal gets enriched with a matchless spontaneity to shrink in, minimize or expand in accordance to the configuration of the gadget-accessed-through and becomes ‘automatically’ ready to ‘work’ over it.
In addition this, and as endorsed by one renowned responsive website design Singapore company, the other exquisite traits of this tactic include:
- Fine-tuning a site’s visual profile in accordance to the exact monitor size, display quality and other screen-based features of the corresponding gizmo through the tool of ‘Fluid Grid’
- Readily identifying the device’s graphics processing and text understandability potency and adjusting your domain’s content thereby
- Basing upon the advanced-standard CSS3 media query strategy full-fledged-ly attuning your portal for the most concise ‘window’ – while keeping the coding module intact
- Displaying your content (video and textual) at their real quality and form across all gizmos via the CSS maximum-girth hack – the only criterion being the browser not falling short in dimension with respect to their measure
- Identifying the correct security alignment of a gadget and homogenizing your site’s protection protocol at par with that ; thus saving each user from the dilemma of browsing-time safety encroachment.
- By own progressive configuration, pacing up website ‘loading speed’ by around 10X quotient
- Integrating your site with the framework of mobile devices compatible with HTML5 Cache module and thereby permitting you to serve consumers with the matchless perk of offline browsing
- Allowing you to edit and enrich the site by adding every required content piece and plug-in, tailor-making theme backgrounds and all without any professional help.
- Via the minimum-breadth trait deploying the exact CSS layout suitable over a device and therein optimizing User Experience (UX) over it; in effect making you to penetrate into even the smallest sized ‘window’ that does not make to the least defined width.
Now About Those Best Practices
By now it is assuredly clear to your commercial wisdom that how much profitability Responsive Designing can fetch for your brand’s virtual prominence and progress.
Indeed, by making it smoothly and speedily functional on a universal spectrum, ruling out the agony of interrupted view and providing adept of security over customers’ interaction with you, the technique makes sure that awareness about your brand and arrival to the website happens from apparently every corner of the net world.
Nevertheless, you can accomplish a ‘more evolved’ module of Responsive Web Design by abiding by some ‘good habits’
Accredited as best practices by all professional responsive website design services, these tweaks evolve UX at a ‘responsive’ site by almost a doubled-up quotient and, therein, make it the spontaneous option for the related purchaser fraternity.
Willing to acquaint them? Pay attention in here about the prominent ones:
Trouble-Free Navigation
People accessing the net from mobiles and alike gizmos are out-&-out result-expectant. They desire to browse and fulfill own purpose fast. To cater to this criterion, turn your ‘responsive’ portal’s surfing crisp and to-the-point.
Opt for a drop-down/ Hamburger menu and include 6-7 options to ‘hit at’ that display the most-searched keywords of your target consumers and therein ensure ultimate of UX to them on every time arrival. Inclusive is also the need for your browsing being ‘cross-browser’ adaptive.
Clear-Cut Information
Consider about own requisite. 1 out of 3 times when you explore a site through the phone, doesn’t gaining its contact data remain your prime criterion? Along with this, don’t you feel disturbed, when the steps to register and fill forms appear to be too many?
Likewise is the case for your clients. Alongside of exploring your content, they wish to readily avail your contact details and progress with own purpose most rapidly – rather than fill one lengthy form or ‘tick’ at multiple boxes. Serve to this end by –
- Incorporating one ‘Tap-to-Call’ tab over homepage’s header
- Accrediting own trade as an authentic Google Business Page through up-to-date address and telephonic information
- Putting up an easy-to-fill e-mail submission form at the contact page
- Keeping other ‘sign in’ fields minimum and basic (so that all fields ‘fit’ at all screens in one time) and asking only the must-needed information from the visitor irrespective of any private detail
As a cumulative effect, ‘netizens’ cherish a smart and safe experience with you and magnifies the scope of quality traffic arrival to your website.
Optimum Speed
Are you aware that a simple 10 seconds delay can heighten the bounce rate (people leaving the site to never return) of your domain by as far as 125%? And if this continues to be a persistent factor, Google’s ‘outlook’ too towards your ranking alters in the negative way.
Avoid this agony by infusing into your site the capacity to ‘load’ by no more than 3 seconds no matter whether the ‘netizen’ is on WiFi or mobile data.
Pursue the steps of :
- Curtailing image size
- Doing away with the unnecessary plug-ins
- Not including autoplay videos at the background or ‘landing page’ corners
- Endeavoring to maintain the total site size under 1MB
Mobile Behavior Friendly
While utilizing own Smart Phone or Tablet, don’t some of your fingers spontaneously come up to act? And at the same time, doesn’t your mind ‘wish’ for bigger action keys, which will be more comfortable to click at?
Recognize that all these ‘factors’ dwell as requisites of your focused-over consumers too. And to fulfill them, while devising own responsive domain strive to integrate:
- Larger Call to Action Buttons (CTA) and distinctively designed touch interfaces of both which acknowledge mobile users’ ready habit of using thumb and pointer finger while browsing and thus saving their chore of zooming in or straining the eyes
- Keyboard, which automatically brings up the required-for textual or numeric interface for the ‘netizen’
- CTA keys of creative format and bright colors at the best visible portion of Home Page
One rightfully responsive site in real-time preserves a persistently prominent rank at Google and experiences hike in traffic generation by around 140%.
Avail the best serviceability over Responsive designing by getting in touch with Vision Web Creations, one real-time celebrated responsive website design Singapore establishment. The expertise and foresight of the house’s experts lets you outweigh all rivals of own trade genre in the nation.
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