Back in the day, firms faced backlash for making their events too elaborate. Years later, it seems like that is exactly what the audience is now expecting in corporate events.
Through the years, corporate events evolved in more ways than people care to count. People expect much more from these gatherings now that technology can already help make them more sophisticated.
There seem to be more challenges emerging that event hosts need to overcome in order to make the event successful. Aside from keeping the audience interested, hiring a professional Master of Ceremonies or emcee can help overcome the biggest challenges in corporate events today.
Pressure and Stress Management
Although some employees may seem to be great at speaking to small groups, it does not necessarily mean that they can handle hosting your company’s big event. Standing in front of a crowd can be quite stressful and, once the mic starts to heat up, that person you thought could do it may not be able to handle the pressure after all.
Rather than saving money by getting an employee to do the job, you should save your event from becoming a total disaster by hiring a professional to host it. Since this is their profession, experienced emcees can guarantee the success of any event, especially ones related to business branding and reputation.
4 Ways a Professional Emcee Helps Achieve Event Goals
Hiring a professional event presenter can benefit you and your company in more ways than one. Aside from keeping up to date with audience expectations, a professional presenter can also help you achieve the goals set during the planning of the corporate event.
Here are four ways expert emcees can achieve this:
1. They keep the audience interested
In this digital age, keeping the audience’s attention is more challenging because people have their mobile phones and laptops wherever they go. A professional emcee can help keep the crowd focused on what the speakers of the event have to say. He can also help create the appropriate ambience and set the mood for the event with the use of energy and emotion.
People listen to hosts who are not only energetic but can also share his energy with the crowd. He should also be able to offer warmth and enthusiasm as needed to achieve the event’s goals.
2. They maintain the tone of the event
Professional emcees can offer a corporate event consistency and professionalism that can help deliver the message the company intends to give to its audience. With the use of the right tone for every situation, an emcee can reinforce messages, offer breathers, and provide concise takeaways to help the audience digest the information they are getting.
3. They drive the event towards the company’s intended direction
Expert presenters don’t just start talking when they arrive at the event — they plan ahead and prepare the best way to drive the program according to the company’s intended direction. Aside from knowing how to switch to each topic as the program proceeds, emcees can also easily adapt to unexpected occurrences and incorporate them into the corporate event seamlessly.
For example, emcees can modify their presentation according to the event’s needs — they either make their deliveries brief or extend their talk to fill up what could have been dead air. They can also read the atmosphere of the crowd well in order to adjust as needed to optimize the audience’s experience during the event.
4. They offer a fresh take on company projects
As an outsider, a professional emcee can provide a highly needed fresh take on company projects being presented at a corporate event. This means that although he only relies on information given by the company, an emcee can offer a third-party perspective that the audiences can relate to.
The Takeaway
After spending a fortune on the stage, sound system, catering, invitations, and others, you should never leave the fate of your corporate event to chance. An experienced professional emcee not only helps you achieve your company’s goals, but can also offer added value to the investment you made in the affair.
About the Author
Hisham Wyne is an internationally recognised MC, broadcaster, presenter and moderator who helps the world’s best-known brands create memorable occasions. He regularly hosts conferences, panel sessions, gala dinners and award ceremonies for some of the world’s best brands. With 150+ events under his belt, Hisham is the professional speaker that brands and agencies turn to when wanting to interview, engage and entertain government VVIPs and Hollywood celebrities.
