Sharing services are disruptive innovations. The emergence of the sharing economy may have been beneficial for most consumers today, but the industries concerned view these advances as enemies of economic growth. These involuntarily push for the end of its traditional counterparts.
Only a few have started reinventing themselves to play together with the game that their modern competitor has won. As with hotels, Airbnb is not only an enemy but the technology they have yet to adapt.
The harmful impactAirbnb has now been considered the largest peer to peer hospitality service since its inception in 2008. This platform has done old things by trying new ways. The use of digital technology and social media on the market has provided a holistic user experience regarding consumer choices. It was inconclusive if Airbnb actually caused the deflation of hotel reservations, but the Airbnb balloon industry is undeniable in its scope.
In addition to moving people away from the factories, their recent campaign to "live like a local" has become a trend among millennial travelers. Airbnb has also set up its own online reputation system where previous guests can leave a rating and review.
Intimate and personalAt the very least, learn from your toughest competitor.
Customizing the experience has been the trend among generation tenants, millennials. However, hotels need staff they can talk to 24/7 and be responsible for the entire hotel experience.
Information outsourcing provides industries with the type of technology to complement this need. In addition to a better quality of personalized services, the hotels will also have advertising campaigns and marketing projects. Technology workers could also provide hotels with specific programs and apps, organize their logistics, and even manage their internal processes. Recruiting highly qualified staff from the solution team is not so risky but inexpensive as it will greatly improve your services.
Equipped with its own technology department, it is now possible to easily outsource direct services such as laundry, cleaning, restaurant, janitor and even emergency problems. It can also include reservations, technical support, customer support, airport transfers and much more. This may also include additional services such as access to airline bookings, travel agencies, tourist offices, public transportation or car hire.
The hospitality sector is moving towards higher levels of process automation. The hiring of technological talents in hospitality would be a great leap forward to bring the game to your advantage and recover the territory to its rightful owner.
