Business Magazine

How Global Translation Services Can Boost Your International Business Expansion

Posted on the 05 December 2018 by Mountain Publishing @mountainpublish

It doesn’t matter what kind of business you have, big or small, emerging or established… the working relationships you form can affect your brand reputation.

If you end up with a bad reputation your profits can suffer too, therefore the power of communication cannot be underestimated.

The same applies for trading internationally. In this day and age, there is an abundant amount of support and guidance available to businesses. Global translation services are accessible and affordable. So… it is therefore no longer an acceptable excuse to blame a language barrier for a lack of communication. If you are unable to adapt to your clients and offer them your best possible sales pitch, you are a lot less likely to sell your products.

This doesn’t mean that as an entrepreneur you are expected to be fluent in multiple languages, as that would be asking a lot! There are global translation services out there ready to help you with all your language needs. Intrawelt offer a wide range of services to ultimately ensure that language differences don’t present any obstacles. They can assist with written document translation or even verbal conference call interpretation – to allow strong working relationships to be formed business to business.

Effective communication

If you are a small or large business looking to start trading internationally, it’s a great idea to make use of the global translation services out there. First impressions are everything. So if you can make a lasting positive impression on international clients by being able to communicate effectively and adapt to their language, you are onto a winner.

translation services

If you attempt to adapt to the language of an international client and end up doing it very badly… you may as well not have tried at all. Global translation services are highly affordable, so even if you are on a tight budget, they are worth a small investment.

Effective communication is important to be able to successfully sell your products/services but also to understand exactly what your client is looking for. If you get the wrong end of the stick due to a language barrier, you risk lowering your client satisfaction. When entering a new market abroad, the impressions you make are equally if not more important.

Forming and maintaining relationships

To further the benefits of global translation services, first impressions are important, but maintaining working relationships is more important. You can use global translation services on a consistent basis too. Why not incorporate them into your international business strategy to ensure that your relationships with clients are not affected?

Global translation services don’t just have to be for written conversation with clients either. If you prefer to converse with clients over the phone or on video calls, having a translator or interpreter with you can help with the flow of conversation and enable a strong relationship to be built. Professional translators will know the ins and outs of foreign languages, including social cues, so you are much more likely to get on well with foreign prospects.

Your clients will know that you mean business if you are prepared to employ a translator to make sure you really understand their needs.

International brand reputation

Once you have a network of strong international working relationships, your brand reputation will of course improve. By using global translation services, you can form yourself pools of clients all over the world. Once you have an excellent reputation established in a number of countries, before you know it you will have a globally recognised brand! This is far less likely to be achievable if you rely solely on yours or your team’s language knowledge, rather than working with professional translation providers.

translation services

Increased opportunities

Finally, the overall advantage to your business of using global translation services is the increased opportunity it will bring. If you don’t make use of the professional help available to you, you are limiting yourself and your brand immensely. You will feel far more confident when expanding internationally if you have translation services at hand.

Don’t limit yourself to a domestic market because of foreign language worries.

Professional global translation services can assist you in entering into any market you wish!


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