With just days to go until the opening ceremony of the Paris 2024 Olympic Games, WWD explores how the international sporting competition and its spirit have inspired fashion and beauty brands around the world.
First, there are several brands that have licensing agreements with the International Olympic Committee (IOC).
More from WWDOmega
Omega, the official timekeeper of the Olympic Games since 1932, is marking the occasion with a series of watches for those who want to capture a piece of the moment. So far, two have been unveiled. First up was a special edition of the Seamaster Diver 300M that is only available in the watchmaker's Paris store. Among the features of this steel and 18-karat patented "Moonshine" gold is a seconds hand featuring the symbol of the 2024 Olympic Games.
Next up was the Speedmaster Chronoscope, unveiled exactly 100 days before the Opening Ceremony on July 26. This 43mm design comes in four models, all featuring a silver-white opal dial with three dark gray timing scales and two sub-dials for a wide range of measurements, befitting the watchmaker's long-standing role in the Games. And of course, it has a commemorative caseback featuring a mirror-polished "Paris 2024" logo, along with the Olympic rings and date.
Pandora
The Danish jeweler heavyweight has created a nine-strong capsule of jewels inspired by the 2024 Olympic and Paralympic Games, which will be sold in Pandora stores, online and a selection of official Paris 2024 stores in the French capital.
French athletes Estelle Mossely, who won gold at the 2016 Games in Rio de Janeiro, and Sakina Karchaoui, captain of the French women's national football team, are the faces of the limited capsule collection, which includes a bracelet commemorating the competition, charms featuring the Phryges mascots and symbols of the Olympic and Paralympic Games.
Mont Blanc
In 1924, while France hosted the first Winter Olympics in Chamonix and later that year the Summer Games in Paris, Montblanc invented its most famous writing instrument.
To celebrate the centenaries of all three events, the brand has conceived the Meisterstück x Olympic Heritage Collection. In addition to the edition in the signature red lacquer color of the 1924 Games-and further adorned with symbols such as the five Olympic rings, a laurel wreath, and a javelin thrower that featured on the event's official poster-there will be three more versions in combinations of blue-gray resin and platinum engraved with a landscape from the Chamonix Valley. There will also be two ink colors, as well as special edition notebooks.
Lacoste
For its sixth Olympic Heritage collection, Lacoste has released an eight-piece "Paris 1924" line, ranging from polo shirts and shorts to caps and a waterproof jacket. The graphic codes of the 1924 race are reinterpreted everywhere, splashed across the chest or discreetly tucked along a hem.
The items are available online via Lacoste's e-commerce website and in the Olympic Store. From August 1st, they will also be available in Paris and in a pop-up store at Paris Charles de Gaulle Airport.
Only a handful of brands and products can claim to be official merchandise of the Paris 2024 Games, with strict guidelines for communication and promotions surrounding the event. Despite this, brands around the world are keeping the sporting spirit alive.
Sea Greenhouse
In a special capsule for online retailer Ssense, Marine Serre has reimagined its signature crescent moon motif as an iteration of the intertwined rings of the Olympic logo. The collection, called "Six Moons," includes tank tops, biker shorts, sports bras, headbands and caps.
Sandro
Looking to add a healthy dose of sporty je-ne-sais-quoi to your summer outfits? Sandro offers a capsule of essentials that tap into the French blue, white and red palette, from socks and shorts to a special edition Flame sneaker.
To eat
After tennis star Caroline Garcia in 2023, the French lingerie giant has signed five more top athletes in this sport-influenced year: handball player Estelle Nze Minko, who is captain of the French national team, judoka Audrey Tcheuméo; boxer Amina Zidani; para-triathlete Gwladys Lemoussu and kitesurfer Lauriane Nolot. The sextet have designed capsules inspired by their respective disciplines for a wide range of options, including four levels of bust support, shaping garments and comfortable classics.
Maye
Rising French pentathlete Élodie Couvel is the face of Maje's latest chic athleisure collection, which includes satin shorts, a polo dress with a detachable rhinestone-studded collar and a tuxedo-striped jogging set.
Camille Fournet
With France set to transform into the world's largest sports field in just a few weeks, leather goods specialist Camille Fournet has redesigned five must-have items: a volleyball, a tennis racket cover, boxing gloves, court-inspired card holders - and, of course, a sports bag.
Mene
In a nod to the Olympic Games of ancient Greece, which paid homage to Zeus, investment jewelry brand Menē has reimagined the Olympia collection, featuring motifs such as the wild olive leaf crown used in place of medals, the Greek goddess Nike, and even a small temple. There's even a small antique vase with two handles. All designs are available in 24k gold or solid platinum.
My Harutaka
Show off your national pride with the flag rings dreamed up by Tokyo-based jewelry designer Mio Harutaka, best known for her whimsical, nature-inspired creations. The Parisian version, set with sapphires, diamonds, and rubies on white gold, seems like a fitting piece of bling to bring back from the Olympics in the City of Light.
Dukashi
Strength and resilience are qualities that top athletes need, but they are also essential in challenging times. This is the message behind the capsule created by the Ukrainian jewelry brand and represented by the Ukrainian national rhythmic gymnastics team, which has qualified to participate in the upcoming Games.
Macon and Lesquoy
If you're more into zapping and pausing than breakdancing or marathon swimming, 15-year-old embroidery specialist Macon & Lesquoy has you covered with its series of tongue-in-cheek brooches celebrating the "everyday athletes who turned lying down into an Olympic sport."
Casetify
If you support the French athletics team, the tech accessories company is offering a range of customizable phone cases in the French Athletics Federation's color scheme for the latest iPhone and Samsung Galaxy models.
Dreaming barefoot
As the official licensee of Team USA, Barefoot Dreams has created a cozy collection of stars and stripes throws, patriotic socks, dog beds and sweaters, and wearable blankets that allow adults and kids to cheer on the Olympic athletes from the comfort of their own home.
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