Why You Should Effective Brand Your Business
Every word that we read or see formulates an image in our minds. Similarly, our customers, when they look at our brand or come to know about it; they sketch an image of the brand. Whether it is a good content image or an unsatisfied poor image, it all depends on the popular business phenomenon known as ‘branding’.
Most popular online marketers, website designers, branding developers have made it clear to us that branding can completely change the fortune of any business. Whether you run a small business project or are a part of a large business industry, all you have to make sure is to invest the right skills, time and hard work in the arena of branding and boom! Your business will reach a skyrocketing status in the global market.
Now, there comes the quality of branding. Saying that an effective branding will escalate your business has a long-hidden story behind it. Marketers of leading advertising companies state that reaching to a higher status in the business community, and in front of new customers will require burning the midnight oil and using innovative tricks and trending techniques to gain your branding objectives. They did the same and so should you.
Even after solid proof, the minds of many hardworking mavericks and branding service providing teams question how that is possible? To explain this ‘how’, we have brought together a list of branding methods and stated the ways through which a business can benefit from it's branding efforts.
Ways through which effective branding helps a business:
1. Business Enhancement via Self-recognition
The number one advantage that all businesses enjoy when they start branding is the process of being organized. How does that happen? Well, if you study the basics of branding, every word of advice directs you towards listing your business objectives and goals, doesn’t it?
Once you have listed them, you are asked to move ahead and analyze how or rather say in which areas can branding help you. Moreover, you have to define your brand as well and look into the buyer’s personas and what would help you attract them to your business.
2. Building Your Brand Personality
The main aim of branding is to create an effective image to the outside world. This comprises of new customers, potential customers, viewers, buyers, and sellers. Branding helps you get popular among them and helps in landing a lot of orders and purchases from the audience you primary target.
We've all heard the famous ‘I’m lovin’ it’ slogan of the fast food chain McDonald’s, right?
Your branding goal is to make you as famous as this and for this, you need to work out on various elements. The purpose is quite clear, isn’t it?
The more people come to know about your brand, the more they’ll invest in it and help you grow.
How to create an image through branding?
For this, we have a couple of ideas that can help you. They include the following:
- Create your own slogan and advertise it.
- Invest in logo making and design a creative, attractive logo.
- Work on online and offline advertisement channels.
- Paid online advertisement.
- Authoritative linking drives a huge amount of traffic.
Wondering how to keep your customers intact?
When you offer informative blogs, answers to the queries of viewers, effective product reviews and helpful referrals, most customers tend to stay.
According to Nielson’s Global New Product Innovation Survey, the percentage of consumers who prefer to buy new products from brands that are familiar to them is 59%. This means that once you have established your brand’s image, you can work on introducing an entirely new line of products and your loyal customers will still support your brand. Not only will you benefit from your present business, but you can take it to yet another level with a broader customer base.
3. Attracting Customers As a Promising Brand
The ultimate goal of branding is to attract viewers and customers. There are so many different brands including; clothing, electronic appliances, online service providers, and other industries that compete to excel at its peak.
To compete, you’ll have to bring some new items on your branding menu to attract customers towards your business brand. But once you succeed in doing that, you’ll see your business sales and profits start to rise.
Some of the practices that participate in making this aspect of branding possible should include:
- A sheer amount of investment in the website building making it productive for the viewers
- Working on the generation of the authentic, persuasive and interactive content
- Handling visual content marketing well
- Using vibrant and catchy product packaging ideas
- Introducing a slogan or advertisement to sell the product on the market
- Adding influencer recommendation
4. Helps Increase Return On Investment
Entrepreneurs dream to see the day when there would be an increase in the return on investment and branding helps in bringing that day nearer. All the practices done are the perfect way to increase the traffic to the official website, online stores, and local markets.
The more you reach the audience through branding, the better they will know and trust you. This emotional connection of satisfaction and trust then makes the viewers your regular customer. And so, increases your ROI.
5. Differentiates Your Brand from Competitors
Say you run a clothing line and so does hundreds of other people among whom many have their well-established business running successfully. How will you beat this competition?
Well, earlier when the use of smartphones was limited and the internet was only used once in a while; it would have been really difficult. But presently, online marketing and branding have changed a lot of things.
One of the main things that differentiate you from other brands is the customer experience that you offer, whether it is the online shopping experience or the offline one. As far as the online experience is concerned, no one likes to wait around for a long time for the website link to load or waste time on reading the unproductive material, right?
With the huge amount of everyday workload, even you yourself would look forward to getting the brief but useful information from the brands you buy from or follow on the social media. Thus, be the brand who offers its customers such great privileges.
6. Fulfills social responsibility and establishes e-commerce presence
It is quite crucial for a business to know its position in the community and how to communicate with people. You need to make sure that the branding team is doing its best to make you socially acceptable. By having social Media networks like Facebook, Twitter, Instagram, Pinterest, SnapChat and many others, we have a platform where you need to raise your business voice.
It is important to continue communicating your business’s message to the followers. Maintain a good reputation thereby showing that you support bigger causes too and are not just involved in your business. All these tricks and games played by the worker’s help in escalating the business.
Moreover, the e-commerce setup needs to be responsive, attractive and user-friendly. Website developers and designers cover this aspect and save your business from suffering an imminent death on the online portal in an otherwise case.
7. Makes you the source of reliable information
When you offer informative blogs, answers to the queries of the viewers and effective product reviews and referrals, the customers tend to stay. According to Nielson’s Global New Product Innovation Survey, the percentage of consumers who prefer to buy new products from brands that are familiar to them is 59%.
This means that once you have established your brand’s image, you can work on introducing an entirely new line of products and your loyal customers will still support you. Not only will you benefit from your present business but you can take it to yet another level indeed.
8. Enhancing Consumer Experience
Consumer experience is a key factor that differentiates different brands from each other. No one likes to wait around for a website link to load or waste time on reading the unproductive material, right?
With the huge amount of everyday workload, even you yourself would look forward to getting the brief but useful information from the brands you buy from or follow on the social media. Thus, be the brand who offers its customers such privileges and you’ll see the result within a few weeks.
So, a few ways to enhance the customer experience include:
- Keep your followers happy on different social platforms
- Add chatbots to your website to help your customer’s queries
- Use Big Data to get the latest trends and results
- Artificial intelligence for better CX is worth a shot
- Respond to customer’s regular feedback and solve their complaints
Branding greatly enhances the customer experience and offers the business brand three big advantages:
- Drives the traffic and business growth
- Offers long-term competition winning benefits
- Creates a meaningful difference among your excelling brands and the others.
The subject is so vast that we could have easily listed many other ways through which branding escalates a business but these are the ways that stand out to us. These are the right reasons and results that can keep you going with the investment you are making in the branding sector.
Every business needs recognition first and then it extends its root to win the hearts and maintain its integrity in front of the customers. The goal to increase the conversion rates every day depends on a few important things and effective branding is one of them.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include ElephaJuntation, eLabelz, Smart Leads.ae, Progos Tech and eCig.
