Article 1
Davies, A., Donald, B., Gray, M., & Knox-Hayes, J. (2019). Sharing economies: moving beyond binaries in a digital age. Retrieved 28 August 2019, from
http://sharecity.ie/wp-content/uploads/2017/09/sharing-economies_CJRES_paper_AD_BD_MG_JKH.pdf
Advertising using digital transformation strategy is considered as an important social and economic factor in any country that contributes to economic growth and value creation. As opined by Davies, Donald, Gray & Knox-Hayes, (2019), UK advertising Association has focused on some major challenges regarding price of digital media, disloyalty of consumers, advance of price driven brands, decreased confidence in brand and public irritation with advertise. The digital revolution advertisements have changed dramatically in recent times because of technological advancements. Depending upon the type of advertising, technology implementation has changed. About the new technologies regarding database internet and others never create radical fault while the new technology has been to develop the existing technology.
Article: 9
Taft, D. K. (2016). Adobe Updates Document Cloud to Spur Digital Transformation. EWeek, 1. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=aci&AN=115128270&site=ehost-live Adobe sign has been designed in order to bring e signatures to any organization or farm easily and fully. The unification between Adobe marketing cloud and Adobe sign remove paper based processes. It aims to make the concept of digital transformation strategy easy. The unification enables every organization to give singing and form filling process to users which improves the experience of the consumer with Adobe target. It also helps many organizations during the application of the digital process. In the view point of Taft and D. K. (2016), according to the IDC study it has been found that more than 77 % of the organization has reported that they are facing the problems regarding their existing system which can easily the experience of the consumer and more than 72% of the organization said that by improving the process of the document they are able to increase the satisfaction of their consumers.
Article 13
CIO-CMO Exchange 2018: Shifting from digital to customer-led transformation. (2018). CIO (13284045), 7. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=127786213&site=ehost-live
Most of the organization today can be found on the transformation journey which is encouraged by Digital distort and guided by technological innovation. In the words of CIO-CMO Exchange 2018, but going by just making a digital strategy want help any organization it has been found that it is very important to identify how the consumers are shifting themselves from digital to customer transformation is one of the topic which will be discussed at the CM exchange on 27th February at the Hilton in Auckland the event includes: how digital distort and transformation help the organization to provide best customer experience?
What are the roles playing in order to coordinate with the consumers?
What does customer first means to digital and marketing collaboration and what are the skills are required to work on it?
) mentioned in this Article 14
Enterprise, H., & Sammonds, C. (2019). How BBC World Service Approaches Digital Strategy | Articles | Chief Digital Officer. Retrieved 28 August 2019, from
https://channels.theinnovationenterprise.com/articles/how-bbc-world-service-approaches-digital-strategy
Philip almond the BBC marketing chief said that digital transformation will be the biggest marketing challenge daddy operations faces he also said that the presence of BBC have lead the way but it should develop the new strategy and products in order to fulfill the consumer satisfaction into a new digital future he also decided to make final combination of music and audio future division and vision so the firm will able to create digital content. Such a step wood mirror the redesigning of BBC marketing team under director of marketing Helen Normoyle which guide the BBC campaign including British Drama and bring Me Sunshine. In the words of Enterprise & Sammonds(2019 , the BBC for its master band campaign named as marketing we can gauge award brand of the Year marketing assignment
Article 15
Cyca, M. (2019). What Digital Transformation Means for Your Company. Retrieved 28 August 2019, from
https://slackhq.com/digital-transformation-means
The digital transformation strategy of any organization is a most valuable effort in order to increase their online presence and to provide the best customer experience. An organization is adopting digital transformation only if it is focusing on two things:
The working environment in an organization during the transformation is also very important. Most of the organization who are adopting digital transformation are creating new office environment in a very different form in order to support the digital culture. As opined by Cyca, (2019), Burberry a luxury fashion brand is one of the best examples of digital transformation which focuses on customer experience and also adopted different strategies and Technologies of digital. It has been found that the digital transformation strategy includes the total transformation of the business and its culture.
