Thanks to everyone who has been reading the blog over the last few weeks, following along as we researched the rise of the term “craft beer” in online search habits.
It’s been interesting (and even fun), from getting in contact with people to looking over old marketing materials. I’ve always enjoyed the research process – pulling everything together in a coherent manner is another story – so I hope that you’ve enjoyed tracking the growth of “craft beer” with me.
In case you haven’t had the chance to read all the related posts on this topic, I’m compiling them below for easy access:
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A Visual Guide
The first of the “How (and Where) We Search for Beer” series, showing how beer-related search terms grew in popularity in relation to geography. This includes “craft beer,” “IPA,” and “lager.”
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An Issue of Wording
When people started looking up “craft beer” at great rates, it came at the expense of searching for “microbrew.” Was there ever any doubt which people preferred?
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What Happened in 2009?
Showcasing an initial reason why online searches for “craft beer” began in the Northeast – 2009 was a boom year for breweries in the region.
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Who Said “Craft Beer?”
Help from those in the beer business and covering beer as well as review of marketing materials show breweries drove the term “craft beer” into public consciousness.
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“Craft Beer” Goes Viral
The rise of social media, craft beer and breweries use of online engagement makes for a perfect storm to spread the term “craft beer.”
+Bryan Roth
“Don’t drink to get drunk. Drink to enjoy life.” — Jack Kerouac
