Business Magazine

How Ad Dollars Are Spent

Posted on the 19 April 2018 by Worldwide @thedomains

Project-Disco put together a good picture of how ad dollars are spent all around the spectrum. Digital edged out television 41% to 35%.

From the article:

By using data from the Internet Advertising Bureau [1], [2], the Association of National Advertisers, and market research and intelligence provider MAGNA Global, the graphic below illustrates where digital advertising fits into the broader advertising space with the four other major advertising vehicles (radio, outdoor/billboards, print, and television), and represents how this categorization breaks down even further in the digital ad-supported ecosystem.

Ad Spending


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • “Bip” the Player Meets “Bip” the Cat.

    “Bip” Player Meets Cat.

    Around Fall 2001 I was moving in to a new place with my girlfriend at the time; she was 21, petite, had short red hair, a great sense of humor, loved to eat... Read more

    The 25 May 2018 by   Gary
    BASEBALL, SPORTS
  • Life Abroad: What Lurks in Dark Corners

    Life Abroad: What Lurks Dark Corners

    Something creepy happened to me while I was innocently living the expat life in Moldova a few years ago. Yes, Moldova is a country. The capital is... Read more

    The 25 May 2018 by   Miss Footloose
    EXPAT, TRAVEL
  • Which Works Better, Low Carbs Or Low Calories For Weight Loss?

    Which Works Better, Carbs Calories Weight Loss?

    Although women are on the eternal search to find a fast and easy diet, we often find that weight loss just doesn’t work that way. Read more

    The 25 May 2018 by   Tapang786
    LIFESTYLE
  • Dangers of Using Nail Polishes

    Dangers Using Nail Polishes

    Beauty products have become a very important part of our lives, and they are not just confined to the female population. They include cosmetics which are... Read more

    The 25 May 2018 by   Monika
    HAIR & BEAUTY
  • 3 Simple Ways To Protect Your iPhone

    Your iPhone is more than just a phone. People who’ve been using an iPhone will agree to the fact that “If it’s not an iPhone, it’s not an iPhone”. Read more

    The 25 May 2018 by   Gadgetscanner
    GADGETS, TECH
  • That Gay.app $1million Sale Might Be Legit

    Well the news we reported on about Gay.app yesterday might ( I SAID MIGHT) just be true. Gay.app now forwards to Blued.com (of course a redirect does not mean... Read more

    The 25 May 2018 by   Worldwide
    BUSINESS, TECH
  • City Break to Lisbon

    City Break Lisbon

    The architecture of Lisbon, azulejos , the sunshine, the Mediterranean atmosphere, while the historical air and the stories of the great geographic discoveries... Read more

    The 25 May 2018 by   Poundtravel
    TRAVEL

Magazines