Business Magazine

How Ad Dollars Are Spent

Posted on the 19 April 2018 by Worldwide @thedomains

Project-Disco put together a good picture of how ad dollars are spent all around the spectrum. Digital edged out television 41% to 35%.

From the article:

By using data from the Internet Advertising Bureau [1], [2], the Association of National Advertisers, and market research and intelligence provider MAGNA Global, the graphic below illustrates where digital advertising fits into the broader advertising space with the four other major advertising vehicles (radio, outdoor/billboards, print, and television), and represents how this categorization breaks down even further in the digital ad-supported ecosystem.

Ad Spending


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