Home Magazine

HomePolish: Design for the Masses

By Dwell @dwell
Professional designers at rates even those with a modest budget can afford—sounds too good to be true. Yet that is exactly what young New York startup HomePolish has been doing across the city for the last year. Demand for their services is high (there is currently a waitlist for future clients) and with over 500 projects under their belt, it’s not hard to see why. Slideshow HomePolish design services

Noa Santos, founder of HomePolish. Photo by Chellise Michael Photography.

We sat down with founder Noa Santos recently to learn more about HomePolish and how they’re able to lock in great design at such manageable prices. A former designer himself, Santos now works on HomePolish business development full-time and has big plans for its future.

How would you describe the typical HomePolish client?

Savvy. Fashion or finance, a girl in her twenties or a couple in their forties, the one characteristic that unites our hundreds of clients is that they're savvy—and they want a designer who understands that. They don't want strange fees or secret commissions, HomePolish clients get good design and appreciate the value of good business. They work with us because we believe in and deliver on both.

It's easy to see the draw for clients, but what are some of the benefits that attract designers to HomePolish (versus striking out on their own)?

Besides the opportunity to run their own design business without the worries of acquiring new clients, billing them, managing insurance and liability, and dealing with legal work? Nothing really.

How do you scout new designers?

Will (my cofounder) and I are maniacs when it comes to the quality of our design team. In the beginning it started with designers I specifically sought out, hypnotized, and coerced into joining. Now as buzz is growing, we get a lot of talent from top tier firms applying. So I only hypnotize for fun.

Last we spoke, you said "interior design is a lifestyle, not a luxury." (Love that!) How does this translate to HomePolish's MO?

Rather than barging in and telling a client how to live, the design process for us begins with first understanding how a client wants to live. Maybe you don't need a dining table if you have frequent cocktail parties. Maybe extra seating is more important if you love to organize movie nights with friends. What's most exciting about this industry is the potential it has to positively impact a life in so many ways—that's a responsibility we don't take lightly.

You also said you hope to change the environment of the interior design industry. How would you describe it in its current state and how would you like to see it transform?

What's wrong with the industry? How much time do you have?

The short of it is that people deserve homes they don't just like, but ones they love, are obsessed with, can't wait to drag their new friends into and force into admiring their collection of vintage horticultural prints. And that kind of happiness shouldn't be about money. That's where we come in.

The second short of it is that talented designers deserve a voice and a community. A voice they are free to develop and a design community that is there to excite, engage and support. That's where we come in.

You've been fortunate to grow at a rapid clip. What's coming up next for the HomePolish team?

Well we're obviously working on world domination but, in the meantime, we're opening a DC office and recruiting in other cities. I heard recently that there are quite a few homes across the country so we have our work cut out for us.

Click through the slideshow for more from Noa on some of his favorite HomePolish projects and some takeaway design tips.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME

Magazine