Watching another colleague get promoted, missing out on a pay rise and sheer exhaustion are some of the top motivations for booking a trip away, as a study of 2,000 Brits revealed the top 20 factors which prompt a sudden interest in jetting off abroad.
The results suggest that office stresses are high on the list of key holiday triggers, with people reaching for their passports to get far away from their boss and because they feel they aren’t going anywhere in their job.
The research, which was commissioned by STA Travel, found a fifth of Brits have also booked an overseas trip after just coming out of a relationship.
While others have been struck with a new lease of life and set off in search of something new, 40% said a major life event had awoken them to a ‘live for the now’ approach to life, often borne out of a lack of satisfaction or success at work.
Balancing work and family life can also lead to an act of escapism; 15% cited rows with family a a reason for travel, while just under 10% blamed rows with a partner.
STA Travel UK marketing director, Natalie Placko, said:
“We are creatures of habit and revolve around our routines, but what’s clear is the need to be able to break from that.
“Whether it’s a short-term escape, a life-changing adventure or a whole new approach to the way we live, the results show there are certain things that can push us too far in our day to day lives.
“Feeling under-appreciated at work, suffering as a result of rows or simply becoming run-down fuels a natural need to get away, but it’s important to identify whether these triggers will be solved by a restful holiday or if they require a fresh start and a change to the daily grind.”
A frazzled 50% of the study felt life in England is particularly stressful compared to the way of life in other countries; that’s led 44% to visit another country with the hope of living there some day.
A bored two thirds of the study felt they were stuck in a routine they don’t enjoy and were enduring the daily grind, while 70% said they don’t feel they learn anything new in their day to day lives.
Some of the main reasons Brits escape for a holiday include:
- Flat-out exhaustion- nearly 40% have booked a holiday because they just needed to get away for a while;
- Arguing with a colleague- nearly 10% wanted to get away because of rows with a colleague, while one in eight claimed their boss drove them to foreign shores.
- 16% cited job satisfaction as a direct trigger for holiday yearning.
In fact, 57% of Brits admitted they have booked a trip in the past because they were trying to get away from something.
Other common reasons include the death of a loved one, general sadness about the state of British weather and a genuine need for a sun-tan.
Half of the study even claim that the experiences abroad actively shaped the person they are today – two thirds went on to say they learned to embrace differences and new ways of doing things.
Sadly, for many of us those options remain in the background – six in ten Brits have a dream trip in mind or the perfect place they want to visit, but with money issues and work commitments have never got beyond the daydream.
Natalie Placko continued:
“Of course, while there are definitely certain triggers that make us feel we just need to get away, it’s about working out what can be healed by some time away and what problems won’t go away by simply leaving them behind.
“We’ve seen that the end of August and beginning of September is a key time for people to book big trips away, it’s as if we’ve all taken stock of our lives over the summer and with Autumn on the horizon and a ‘back to school’ feeling throughout the country, many decide to take action and shake things up.
“Taking a few months, or even a year, to travel, learn new skills such as a language or take part in an overseas volunteering project seems to be on most people’s lifelong wishlist.
The question for most is ‘when’ they will go, not ‘if’ it seems.”
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