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Highway Tennis Billboards

Posted on the 30 March 2011 by Thehangline

Highway Tennis Billboards

In a continuing effort to show you that we know what we’re talking about here at The Hangline, our own Todd Turner submitted this piece/pieces he created for the Charleston, SC area. Seems as if we have a tennis tournament using the freeway as a net. It’s always exciting when you can have two boards talk to one another like this.

We were given the task to create excitement around the Family Circle Cup WTA tournament. I think we had this idea before we even sat down with the crew at Obviouslee Marketing who handle the tournament’s advertising. Fortunately, they saw our vision and after driving I-26 many times shooting photos the whole time, we picked the perfect location. These boards have such a long anticipation-building read that the close-up still doesn’t do the real thing justice.

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