"Quick: You're a state that has twice the pedestrian deaths than the national average.
What do you do? If you're the Florida Department of Transportation, you spend $174,500 in federal highway taxpayer money to sponsor two cars at Sunday's Daytona 500, then hope the publicity will make everyone aware of the dangers of cars hitting humans. And maybe save a few lives.
At least that's the plan, according to Trenda McPherson, the pedestrian and bicycle safety program manager for the state transportation agency." The Tampa Bay Times reports. Read more
[Thanks: BJS]