The skyrocketing price of energy and cost of living crisis have stopped 43% of Brits from buying low-carbon technology, according to our annual National Home Energy Survey.
Our survey of 2,134 adults shows that young people and middle earners were the most affected, with a majority saying they were less likely to buy green products this year because of the crises.
Low-carbon products like heat pumps and solar panels can help cut energy bills, but spiralling energy costs denied nearly half of all households the chance to buy green when they most needed to.
