3D-printing brings the customization trend to the highest possible level - in a short time we shall be able to buy running shoes that have been minutely customised and produced in-store! Adidas have unveiled a flexible and breathable shoe sole that can be tailored to the exact contours of the wearer's feet. It is composed of latticed layer and is created in partnership with 3D-printing company Materialise.
"Futurecraft 3D is a prototype and a statement of intent," says Adidas executive board member Eric Liedtke. "We have used a one-of-its-kind combination of process and material in an entirely new way... Our 3D-printed midsole not only allows us to make a great running shoe, That is a
but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete."
cusomization which shows the way we are probably going to produce our clothes and shoes in the not so distant future - what do you think of such a possibility?
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