When it comes down to it, the success of your online store is determined by two factors: how much traffic you can attract to your site and how many of those visitors you can convert.
Unfortunately, many store owners make the mistake of focusing solely on increasing traffic rather than refining and improving the user experience and boosting conversion rates. After all, the more customers you bring to your store, the more sales you’ll make, right?
While that argument is solid, there is a strong case to be made for optimizing your website and making it as highly converting as possible before putting any further effort into obtaining more traffic. To begin with, increasing traffic to your website is difficult, costly, and time-consuming. Second, it is not guaranteed, and you may end up investing thousands of dollars in a new ad campaign only to struggle to recoup your expenses.
This is why it is preferable to invest your time (and money) in maximizing the traffic you already have. Suppose you can persuade your visitors to take action and make a purchase on your site. In that case, you will eventually be able to increase your traffic once known customers will buy from you, resulting in far better outcomes and a substantially improved marketing ROI.
The global average for eCommerce conversion is roughly 2.58 percent. Although, it is not uncommon for successful websites to report conversion rates of 10% or higher (as long as they put the work in). With that said, if you are a digital store owner, the good news is that you can boost your eCommerce conversions without too much heavy lifting, especially if you utilize the various tools at your disposal, such as Elementor and WooCommerce widgets.
What are WooCommerce widgets?
WooCommerce widgets are handy plug-ins for your website that can be used to enhance its functionality. You can add a plethora of new features to your website with these tools, which will help you increase conversions and improve the overall user experience. When combined with Elementor, the leading drag-and-drop website builder for WordPress, online store owners will be able to customize their website exactly as they want it, which should result in significantly increased conversions and profit margins. On that note, let’s take a look at a few ways you may use these widgets to convert more visitors into paying customers.
Make it easy for users to navigate your site.
Undoubtedly, ease of navigation is one of the most important factors of a successful website. If it’s unnecessarily difficult to browse and find products in your store and enter into the buying process, then you will almost certainly be losing out on sales. With this in mind, aim to make things as simple and easy as possible for your visitors. You want your site fully accessible on every page, with a clear call to action and prompt wherever necessary.
Thankfully, there are a bunch of Elementor widgets that allow you to improve the navigation of your website, which will enable you to customize several features, such as creating a personalized menu (menu-type, direction, alignment, sub-menu indicators). Breadcrumbs is another Elementor widget optimized for WordPress that helps visitors navigate your site and even boots SEO performance.
Prioritize customer service
Chances are, you’re not the only store in the world selling your products. This means that you need to find ways to differentiate yourself, and one of the best ways to do that is with premium customer service. For example, offering a live chat can help answer simple queries from customers, overcoming the objections that are preventing them from purchasing on your site. You can also find widgets that offer a wide variety of helpful features, such as an automatic currency switcher based on the visitor’s geographic location.
Create urgency
Creating urgency is one of the most effective ways of increasing sales and encouraging your visitors to buy your items. Of course, it helps to have a high-quality copy and carefully curated product descriptions. Still, sometimes, a tasteful nudge to make the purchase can make all the difference between a sale and a lost customer. Some widgets that can help you create urgency on your site include countdown timers, scarcity counters, expiring vouchers and coupons, and one-off sales events.
Build trust
Last but not least, if you want to boost conversions, you need to build trust with your customers. Trust is an essential ingredient in a business transaction. If you don’t have it, you’re going to have a very hard time convincing your visitors to hand over their hard-earned cash. In contrast, if your customers trust your brand and feel safe on your store, they will be more likely to make a purchase and keep coming back time and time again.
There are a ton of different widgets out there that help you build trust and credibility with your customers, such as those that place trust badges on checkout pages. Another great option would be to opt for a widget that creates social proof for your product, service, or brand by displaying user comments, reviews, and testimonials.
Final word
By optimizing your eCommerce site for conversions, you increase your chances of raising your profit margins without significantly increasing your expenditure. After all, you don’t have to spend hundreds or thousands of dollars on marketing campaigns; instead, focus on getting the most out of your existing visitors and making your website as effective as possible. Using the information in this article, you will be able to boost conversions by installing a range of widgets that allow you to easily combat mistrust, create a sense of urgency, improve customer service, and assist customers in navigating your website and finding the right products.
