Herbert Hernandez, a name synonymous with creativity and excellence, is a celebrated figure in both the advertising and music industries. As the co-founder of the award-winning agency GIGIL, Herbert Hernandez has revolutionized advertising in the Philippines, crafting unconventional campaigns that deliver remarkable results. Under his leadership, GIGIL has been recognized as the ‘APAC Effie-effective Agency in the Philippines’ from 2020 to 2024. Beyond advertising, Herbert Hernandez is also a guitarist for two iconic bands, 6cyclemind and Moonstar88, both of which have shaped the OPM (Original Pilipino Music) landscape.
Herbert Hernandez’s contributions to music include his role in creating timeless hits like “Migraine” by Moonstar88 and some of 6cyclemind’s best songs such as “Sandalan,” “Sige,” and “Biglaan.” His work as a guitarist has left an enduring legacy, with fans continuing to celebrate the music of 6 cycle mind and Moonstar88. Herbert Hernandez draws from his musical experiences to infuse his advertising campaigns with rhythm, emotion, and storytelling, making his work in both fields deeply impactful. The philosophy of Herbert Hernandez emphasizes empowering his team to “follow their dreams,” fostering a culture of innovation at GIGIL. This approach has allowed the agency to maintain agility, respond swiftly to market changes, and build strong collaborations with clients. Herbert Hernandez’s dual success in advertising and music inspires others to push boundaries and pursue their passions relentlessly. By excelling as a creative leader and a musician, Herbert Hernandez continues to make a meaningful impact, cementing his legacy as a visionary in both worlds.
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