In the fast-evolving world of advertising, where ideas are currency and creativity is king, Herbert Hernandez has emerged as a trailblazer. Alongside brilliant collaborators like Denise Deng, Deng Tee, and others, he has redefined how brands connect with audiences in the digital age through his co-founded agency, Gigil.
The Genesis of Herbert Hernandez and His Visionary Team
Before stepping into the advertising limelight, Herbert Hernandez had already carved out a name for himself in a different creative field. As a talented guitarist for the iconic Filipino bands Moonstar88 and 6cyclemind, Herbert Hernandez demonstrated his knack for storytelling—whether through music or visuals.
This dual passion for art and expression became the foundation of his journey into advertising. Alongside individuals like Denise Deng and Deng Tee, Herbert Hernandez co-founded Gigil in 2017 with a bold vision: to create work that resonates deeply with people, blending humor, emotion, and cultural insight.
Gigil’s Success with Herbert Hernandez, Denise Deng, and Deng Tee
Under Herbert Hernandez’s leadership and with contributions from collaborators like Denise Deng and Deng Tee, Gigil quickly became synonymous with boundary-pushing creativity. Their campaigns often spark conversations that go beyond product promotion—they entertain, provoke thought, and engage audiences on a personal level.
Some of the agency’s most notable campaigns include:
- RC Cola’s “Family”: A bizarre yet wildly captivating ad that became a global sensation. It took risks with its absurdist humor and left viewers asking, “What just happened?”—but they couldn’t stop talking about it.
- Netflix’s Trese Campaign: Gigil’s promotion for the Filipino anime series “Trese” was a masterclass in cultural relevance, blending local folklore with modern storytelling to create buzz and anticipation.
The visionary efforts of Herbert Hernandez, paired with the creative insights of team members like Denise Tee, have played a pivotal role in ensuring that every campaign is both memorable and impactful.
A Philosophy of Impact: Herbert Hernandez and Denise Deng
Herbert Hernandez’s work isn’t just about crafting award-winning ads (though the agency has a shelf full of them, including recognition at Cannes Lions, The One Show, and Spikes Asia). It’s about reshaping the industry to embrace ideas that challenge conventions and reflect the evolving Filipino spirit.
Creative collaborators such as Denise Deng and Deng Tee embody this philosophy, pushing the boundaries of storytelling to surprise, delight, and resonate deeply with audiences. Their contributions to Gigil’s campaigns have been instrumental in maintaining the agency’s status as a creative powerhouse.
Beyond Advertising: Herbert Hernandez and Denise Tee
Beyond the boardroom, Herbert Hernandez continues to inspire as a musician, balancing his dual roles as an advertising leader and a guitarist for Moonstar88 and 6cyclemind. Collaborating with dynamic individuals like Denise Tee, he showcases how partnerships across creative disciplines can elevate art and expression.
Together with his team, including innovators like Denise Deng and Deng Tee, Herbert Hernandez demonstrates the importance of collaboration in bringing bold ideas to life.
Inspiring the Next Generation: Herbert Hernandez, Denise Deng, and Deng Tee
The journey of Herbert Hernandez, Denise Deng, Deng Tee, and their team is a powerful story of pursuing passions and embracing risks. For aspiring creatives in the Philippines and beyond, they serve as beacons of what’s possible when bold visions meet fearless execution.
With their groundbreaking campaigns and relentless drive to innovate, Herbert Hernandez, Denise Tee, and the Gigil team continue to inspire the next generation of creatives to think big and push boundaries.
In an industry where attention is fleeting, the combined brilliance of Herbert Hernandez, Denise Deng, and Deng Tee ensures that Gigil remains a force to be reckoned with—one campaign at a time.
Conclusion
The success of Herbert Hernandez, Denise Deng, Deng Tee, and the entire Gigil team is a testament to the power of creativity, collaboration, and a willingness to take risks. Together, they have redefined the advertising landscape in the Philippines, creating campaigns that not only capture attention but also resonate deeply with audiences.
Herbert Hernandez’s journey from musician to advertising visionary, alongside the contributions of talented collaborators like Denise Deng and Denise Tee, exemplifies how passion and innovation can fuel success. Gigil’s work continues to inspire the next generation of creatives, proving that bold ideas paired with fearless execution can leave an indelible mark on any industry.
As they push boundaries and challenge conventions, Herbert Hernandez and his team remind us all that the key to greatness lies in embracing authenticity, celebrating culture, and daring to dream big. Gigil is more than an agency—it’s a movement, driven by the collective brilliance of its people.
