I don't know if 45% is an increase or decrease from previous years, but I have a feeling it is a sharp increase. I looked around a little bit via Google searches for results from previous years and it looks like the numbers were much smaller, but it is really hard to compare as the descriptions of the survey are not exactly the same, and with surveys and polls everything depends on the precise wording of the question posed to people.
I think the results of the poll point to increased integration into Israeli society. More than pointing to feelings of actual Zionism, in the Zionist movement sense of the word, it probably points more to patriotic feelings for the country they grew up in and live in. There is probably some actual Zionism as well. The definition of Zionism is totally non-threatening, so as long as it isnt referred to in the political and ideological sense, more and more can feel comfortable describing themselves as Zionistic.
Zi·on·ist ˈzīənəst/ noun
- 1. a supporter of Zionism; a person who believes in the development and protection of a Jewish nation in what is now Israel.
As I like to say, Moshe Rabbeinu was also a Zionist
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