Marketing & Advertising Magazine

Handy Tools to Get Your Website Up-to-Speed

Posted on the 21 September 2018 by Shurby

The need for website speed has been well-established and documented. Our blog post of February 28, 2018, told you " Why Your Website Needs to Be Up-to-Speed ," but this post will tell you how to learn whether it is or not. We've gathered the top five tools for checking how fast your website's pages load - and offer some solutions if you find they're moving at a snail's pace (which would be 10 seconds or more).

Handy Tools to Get Your Website Up-to-Speed

Google's PageSpeed tools

Google's data shows that while more than half of overall web traffic comes from mobile, mobile conversion rates are lower than desktop . "In short, speed equals revenue," says Google. So take the new reality seriously if you expect to stay competitive.

If your website's speed needs optimizing, PageSpeed Modules provide packages for Apache and Nginx. Also offered are Google Hosted Libraries - a stable, reliable, high-speed, globally available content distribution network for the most popular, open-source JavaScript libraries.

Test My Site

Test My Site is an easy way to measure your site's performance across devices, from mobile to desktop, providing you with a list of specific fixes that can help your business connect more quickly with potential customers. Just type in your URL, and you'll see how your site scores within moments. A detailed report with tips on how to address areas of poor performance - and where to go for help at no charge - is available via email.

Google Page Lighthouse

Yes, it's Google's world - we just live in it. Lighthouse is Google's free, open source automated site monitoring tool. Designed to help e-commerce businesses track site load times, accessibility and SEO. Lighthouse identifies problems and provides advice on addressing them in order to improve the user experience. The basic speed test includes checks of the following:

  • Load times on an emulated Nexus 5X and simulated fast 3G network
  • Checks and validates the aspects of a Progressive Web App, as specified by the baseline PWA Checklist
  • Best practices, such as use of HTTPS and HTTP/2, use of use passive listeners to improve scrolling performance and safe links to cross-origin destinations
  • Lighthouse also offers workflow options, such as running it in Chrome DevTools from the command line or as a Node module.

GTMetrix

Handy Tools to Get Your Website Up-to-Speed
In its own words, GTMetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. The results overview shows you the browser and location used for testing, PageSpeed and YSlow scores, page load time, number of requests and total page size. The basic service is free, but registration and, of course, a GTMetrix PRO paid account, will unlock much more detail. Nifty features include a developer's toolkit, the ability to monitor pages, set up monitored alerts, test from multiple regions and video capture - which allows you to record a video of your page loading and pinpoint exactly where bottlenecks occur.

Pingdom

Handy Tools to Get Your Website Up-to-Speed
Based in Sweden, Pingdom offers a free website load speed test. The test is designed to help make your site faster by identifying what about a webpage is fast, slow, etc. Pingdom is designed to be an easy-to-use tool built to help webmasters and web developers optimize their website performance.

Beyond the speed test, Pingdom offers specific test and monitoring features for e-commerce websites, developers and managers. Other features include comprehensive alerting and reporting, a combination of synthetic and real user monitoring (RUM), and a detailed and thorough root cause analysis for website uptime and performance incidents.

The basic version is free with registration. Monthly fees for starter and professional accounts are $14.95 and $249, respectively.

Now about WordPress

  • Go through your site's images and ensure they're all as optimized as they can be.
  • Make sure your website is loading as much of its JavaScript as possible at the bottom of its pages (rather than at the top where it will be delaying the loading of all other page elements).
  • Remove every unnecessary plugin that may be loading all manner of CSS and JavaScript files in your pages. Although there is technically no limit to the number of plugins you can install on a WordPress-powered website, a very general rule of thumb is: the more plugins, the slower the site!

Getting up to speed - the home stretch

Removing old/unnecessary plugins is good advice, regardless of the website's platform. So is switching to a content delivery network (CDN). A CDN is a group of servers strategically placed around the world, with the purpose of delivering content much faster. When a visitor makes a request to a website, that request is routed to the nearest possible CDN edge server, thereby reducing latency and improving site speed.

Website speed can also be greatly improved by using a fast web host. Virtual Stacks Systems has economical hosting plans , powerful data centers around the world and 24/7 technical support. We provide dynamic hosting solutions for both enterprise and e-commerce sites - and seamlessly support WordPress sites. to learn more.


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