Fashion Magazine

H&M x Jeff Koons x Whitney Museum of American Art Collaboration

By Fashionmagus

In celebration of the opening of the new flagship store on Fifth Avenue, Swedish retailer H&M has joined forces with Jeff Koons on two new handbags. The collaboration comes in dual celebration, the brand has also partnered with the Whitney Museum to sponsor “Jeff Koons: A Retrospective.”

“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,” says Jeff Koons.

The limited edition bag with the infamous Balloon Dog will retail for $49.95 and will be available at H&M stores in New York, Chicago, Los Angeles, and Dallas, as well as online. It all goes down on Tuesday, June 17. Will you be there?

Photos courtesy of H&M

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