It may be tradition for a bride to be late to church, but a new report released today reveals that this decision is no longer in the hands of the modern bride. The report, by UKTV's premium entertainment channel W released to coincide with the launch of new series Get Me To The Church, shows that half of all UK brides (51%) are now late to their own ceremony due to the pressures presented to them on their wedding day - culminating with one in five brides getting cold feet on the morning of the ceremony (21%).
While every bride plans for the 'perfect' day, even after the nerves have settled, make-up mishaps (27%), horrendous hair days (32%) and troublesome traffic (34%) all conspire to make brides late for their big day. And the dream dress? Ten per cent say they were late because it wouldn't fit!
This all results with grooms, on average, being left standing at the altar on average for 44 minutes, with one in five nervously waiting for over an hour (22%).
To help brides across the nation overcome these modern day problems and make up lost time, W has commissioned a limited edition 'Aisle Max' trainer* ergonomically designed to help brides get to the church on time.
Teaming up with wedding shoe designer to the stars, Milly J, the trainer features an aerodynamic veil, cushioned lace soles and diamond encrusted toe caps that let the brides ditch their sky-high stilettos and run flat-out to the church in comfort, while still getting hitched on time and in style.
Designer Milly J said, "My clients always share their worries for their big day and time is always a major concern. Romanticised with French lace, satin and bows, the 'Aisle Max' trainer is the perfect remedy to alleviate brides' worries and get them to the church in speed, comfort and style!"
The new 'Aisle Max' trainer was put to the test by newlywed and star of the programme's premiere episode, Loz, who added, "I never thought I'd entertain wearing a pair of trainers underneath my wedding dress, but these look great - I wish I'd had a pair to help me save more time on my big day."
Launching tonight (Monday 7 th March), Get Me To The Church sees a bride or groom and their friends dumped in a far-flung corner of the world. Stripped of their possessions, with no local knowledge and unable to speak the language, they face the ultimate deadline: to get to the church on time.
Every episode tells the story of a different couple's impending wedding, with either the bride or the groom and friends desperately trying to make it back in time for the ceremony. If they make it to the chapel on time, they'll win a dream honeymoon.
Get Me To The ChurchTo celebrate the launch, W is giving away a bespoke pair of 'Aisle Max' trainers - please visit @ LiveOnW to find out how to win. starts tonight at 9pm on W
