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Guest Post By Michael Castello On Google: “Block The Bullies”

Posted on the 15 May 2014 by Worldwide @thedomains

This is a guest post by Michael Castello who is the CEO and President of Castello Cities Internet Network, Inc. who is solely responsibly for its contents

CCIN owns, manages and develops some of the most recognized Geo and Generic domain name brands in the world including,, and He is also the owner of which he and his wife Sheri founded in 1997.

In 2014 Michael sold for $3.1 million which is the 24th largest domain name sale in history.

Michael has spoken internationally at many conferences including TRAFFIC, Borrell Advertising Conference, GEO Domain Expo and the Internet Marketing & Domaining Conference in Punta del Este Uruguay among others.

He was inducted into the Targeted TRAFFIC Hall of Fame in 2009 and Geo Domain Hall of Fame 2010.

Michael was on the Board of Director for both Associated Cities and Geo Publishers and has been an active member of ICANN’s Business Users Constituency since 2009.

Here is the Guest Post:

As a child, I did not like spiders. I even have recordings that my father made when I was 2 years old where I said, “I don’t like SPIDERS!” Now, I think I know why.

Block the Bullies is an effort to level the playing field between domain owners and search engines.

In my opinion, search engines are hogging the bandwidth that website owners pay for.

I pay a lot of money to have a large “pipe” for my website servers, so more people can use or without waiting a long time for pages to appear.

However, search engine spiders swarm through this “pipe” constantly, restricting the bandwidth that I want my visitors to use. This is a kind of Denial of Service (DOS) attack. I may be losing customers if a visitor waits too long, leaves, and goes to a competitor. This competitor may be a large corporation which can spend millions of dollars more on a much larger pipe.

What are our options?

Well, we want search engines to find our content because many visitors find us via search. That’s fair enough – but I only want my virtual house to be invaded when I open the door and let visitors in.

Shouldn’t I have the right to manage my front door?

Block the Bullies is an effort that empowers users to start using their server’s ROBOTS.TXT file.

It should be guaranteed by a virtual Bill of Rights.

The file can tell search engines to look only at what we want them to look at, or go away entirely.

Google is the 800lb gorilla in the room. Google made most of its power and money by putting your content on their pages for people to search for. Then they started making billions allowing competitors to pay top dollar to be on top of the search results. I think Google owes us more respect.

Try putting robots.txt after any website address, i.e.

This is a line I’d like to see more of:

User-agent: Googlebot
Disallow: /

It tells Google to go away.

Some might think that is commercial suicide, and while I agree, there is no reason why we can’t do this symbolically once a year to make a statement that WE are still in control.

I would take it further: search spiders should read the robots.txt file to tell them how often and at what time they can visit our websites.

I want them to come at 2am daily, when business is slow.

Let’s use the tools available to us to gain more leverage.

The more of us that engage in our movement, the more we will make ourselves profitable in a future that is looking less friendly to the individual entrepreneur, who assumes the risks of running a business.

I invite everyone who owns a domain name to join us at TRAFFIC Vegas this month to talk about our future, and how we can make ourselves more self-sufficient and successful in the virtual world.

Thanks for your time,

Michael Castello

You can read about Michael Call To Action program here

You can read about the sale of here


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