Debate Magazine

"Growth of the Turn-up Hits Jeans Industry"

Posted on the 18 September 2014 by Markwadsworth @Mark_Wadsworth

From The Telegraph:
Once shunned by fashionistas as less than de rigueur, turned-up jeans now have the endorsement of hipster and celebrity alike.
I'm wearing yellow socks
Leonardo Di Caprio, George Clooney and David Beckham have all exposed an extra inch of sock with gusto. And thousands of young, fixed gear bicycle-riding, Hackney-dwelling twenty-somethings have followed suit.
I'll see your yellow socks and raise you pink
But the revival of the turn-up could be hurting what had was once seen as an unstoppable growth industry - men's jeans which fit properly.
I'll trump those with one pink and one yellow
Europe has also undergone something of a turn-up renaissance. Stores in Europe sold £72 million less in jeans which  were neither too short nor too long this year than last. However it would be too soon to predict the demise of denim - retailers still sold £2.2 billion worth of jeans and denim jackets and waistcoats across the EU in the period.
Far out, man
The news was welcomed by the European Association Of Dayglo Sock And Shoelace Retailers who reported surging sales. Sales of black shoe polish have also taken a hit as hipsters made the switch to brown brogues.
Even on Monday to Thursday. With turned-up jeans. FFS.


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