Have you ever stopped yourself from speaking up at a meeting because you felt that the idea or suggestion would not be appreciated or ridiculed? Groupthink is a phenomenon where the desire for group cohesiveness and a quick decision cloud the judgment of the people in the group. The decision taken is often less than ideal. Consequently, identifying warning signs of groupthink is vital.
Another example is the Challenger explosion, which was a disaster that occurred in 1986 where seven people died. Engineers of the space shuttle knew about some faulty parts months before takeoff, yet the signs were ignored to avoid negative press and the shuttle was launched.
The Abilene Paradox was coined by Jerry B. Harvey, and author of “The Abilene Paradox and Other Meditations on Management”.
There are a number of ways to avoid groupthink such as finding negative points and risks with an idea (see Thinkibility – Positive & Negative). Asking members outside the group to look at the idea is another way to reduce the effects of groupthink.
Learning how to spot groupthink is vital. Signs of groupthink are a strong leader, high level of group cohesion and pressure from the outside to make a good decision.
Pressure of a moral character is difficult to deal with. For example, the suggestion that an idea is better because it is more moral is challenging and difficult to resist since no one wants to be seen as less moral or immoral. Suggestions such as “We all know right from wrong, and this is right” are emotionally difficult to deal with.
A company should have a Plan B or a contingency plan to minimise risks related to groupthink. The emotional consequences of groupthink can leave many of the members feeling disillusioned and dissatisfied. Enthusiasm can fade if you feel that you do not support a decision that has been taken by the group.
Creating a healthy group working environment helps to ensure that the group makes good decisions. Nominal Group Technique focuses on members independently nominating priority issues, on a scale of, for example, 1 to 5.
Another method that could be used is the Delphi method. This method helps to structure the communication to ensure that consensus is achieved. Thus these methods try to prevent and minimise the impact of Groupthink.
It is called Delphi because some researchers assumed that the forecasts by the priests of the Delphi oracle basically were compilations of information the visitors from all over the known world brought in themselves.
Basically, it is not the best strategy to strive for consensus, but for dissent.
So encourage disagreement, difference of opinion, argument, dispute, disapproval, objection and protest over constructing consent and majority rule.
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