Ground Up International is proud to unveil its enchanting new ballet flat collection for girls, celebrating the much-anticipated release of Universal Pictures' Wicked. Available exclusively at Target, the collection draws inspiration from the beloved characters Glinda and Elphaba, offering two stunning designs that embody the magic of the iconic story.
Ballet flats, one of the hottest footwear trends of 2024, are stepping into the spotlight as a chic alternative to platform and chunky shoes for summer. Ground Up reinvents this classic silhouette with an imaginative twist, giving fans a fashionable way to showcase their love for Wicked. Designed for both casual and dressy occasions, the collection features:
Glinda-Inspired Flats: Adorned with delicate pink and gold 3D butterflies, these flats capture Glinda's ethereal charm and her radiant kindness.
Elphaba-Inspired Flats: Decorated with silver rhinestone bows and embossed flying monkeys, these flats exude Elphaba's bold, spellbinding spirit.
This collection captures the essence of the Wicked movie, offering fans a way to immerse themselves in the enchanting world of their favorite witches while embracing the season's top fashion trend.
Ground Up International has built a reputation for creating footwear that blends fun, fashion, and fandom. By partnering with beloved brands, the company empowers fans of all ages to express themselves through designs inspired by their favorite stories and characters. Known for delivering high-quality, imaginative footwear, Ground Up continues to inspire creativity and joy with collections that resonate with the whole family.
