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Google Updates Adwords To Allow Third Party’s Trademark In Ads Worldwide

Posted on the 21 March 2013 by Worldwide @thedomains

Google just posted on its blog, that it is removing all restrictions worldwide regarding use of third party’s trademark as a keyword in ads basically allowing the same conduct which results in a UDRP when domain holders do it on parked domains.

“Starting 23 April 2013, keywords that were restricted as a result of a trademark investigation will no longer be restricted in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil.”

“While we will not prevent use of trademarks as keywords in the affected regions, trademark owners will still be able to complain about the use of their trademark in ad text.”

“How does the revised policy affect which ads can be shown?

Google will no longer prevent advertisers from selecting a third party’s trademark as a keyword in ads targeting these regions.

Why did Google change its trademark policy?

Google’s goal is to provide our users with the most relevant information, whether from search results or advertisements, and we believe users benefit from having more choice. Our policy aims to balance the interests of users, advertisers, and trademark owners, so we will continue to investigate trademark complaints concerning use of trademarks in ad text. In addition, this change means that the AdWords policy on trademarks as keywords is now harmonized throughout the world. A consistent policy and user experience worldwide benefits users, advertisers, and trademark owners alike.

Does this policy change impact the usage of trademarks in ad text?

No. This policy change relates to the use of trademarked terms as keywords.

Who is affected by the policy change?

Google’s revised trademark policy applies to trademarks held in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil. This policy is already in effect in all other regions throughout world. Please consult our existing trademark policy for more information.

What will happen to existing trademark complaints?

Starting 23 April 2013, keywords that were restricted as a result of a trademark complaint and investigation will no longer be restricted in the affected regions. If you have an existing complaint on file that includes both keywords and ad text in one of the affected regions, we will continue to restrict use of your trademark in ad text.

Will Google respond to trademark complaints in the affected regions?

Yes. With respect to use of trademarks in ad text in the affected regions, advertisers will be able to submit trademark complaints.…


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