Barry Schwartz on SERoundtable.com put up a quick blurb about a comment from Google’s John Mueller.
Mueller was apparently responding to a Google Webmaster help question on whether the user needed the keyword in their domain.
You don’t need your keywords in your domain name. Websites without them in there rank just fine. Instead of focusing on that specific keyword, I’d recommend spending the time to make your site the absolute best of its kind.
Schwartz points out that Mueller has expressed this sentiment in the past.
This isn’t new advice, he said something similar back in 2011 and we now have the Exact Match Domain Google filter, so be careful with that.
Forum discussion at Google Webmaster Help.
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