Google has announced significant updates to its cryptocurrency advertising regulations. These changes are scheduled for implementation on January 29, 2024.
The updated regulations specifically target advertisers of Cryptocurrency Coin Trusts operating within the United States. To advertise on Google’s platform, these advertisers must obtain certification to verify their adherence to Google’s standards. This certification requirement aims to increase the reliability of cryptocurrency-related advertisements.
Compliance with local legal requirements in the targeted regions remains mandatory for advertisers.
Moreover, Google’s revised crypto advertising policies now encompass Non-Fungible Tokens (NFTs). The updated guidelines offer precise instructions for promoting blockchain-based games that incorporate NFTs.
In addition to these advertising policy changes, Google is set to introduce a new multimodal AI model named Gemini. This AI model is designed to enhance specific tasks and functionalities on mobile devices.
While the initial application of these changes is within the United States, Google anticipates a future expansion of these policies on a global scale. This expansion affirms Google’s dedication to providing a secure and credible advertising ecosystem.
Certification Requirements for Advertisers
Advertisers must obtain certification to promote Cryptocurrency Coin Trusts on Google’s advertising platform. Google implemented these certification requirements on January 29, 2024, specifically targeting the United States market.
The certification process ensures advertisers’ compliance with local laws in targeted regions, enhancing the credibility and reliability of cryptocurrency advertisements. Advertisers demonstrate their commitment to user trust and risk protection in cryptocurrency investments by achieving certification.
Google’s move underscores its commitment to responsible advertising and maintaining a trustworthy advertising ecosystem. The certification process includes the issuance of a positive checkmark icon, indicating advertisers’ compliance with Google’s financial product advertising standards.
Extension of Policy to NFTs
Google has updated its advertising policy to now encompass the promotion of NFT-based blockchain games.
The revised policy permits advertising for blockchain games that feature Non-Fungible Tokens (NFTs) without promoting gambling content.
Advertisers seeking to run these NFT game ads must secure certification from Google.
Ads that combine NFT-related content with gambling require certifications aligned with Google’s Gambling and Games policy.
This policy expansion reflects Google’s acknowledgment of NFTs’ rising prominence and potential within the blockchain gaming sector.
Google’s policy aims to inform users about NFT games while safeguarding them from associated risks.
The stipulated certification process is designed to verify that advertisers uphold specific standards, thereby increasing the reliability of cryptocurrency-related advertisements and protecting consumers from detrimental content.
Introduction of Google’s AI Model
Google has announced the launch of its new AI model, Gemini, which will transform the rules surrounding cryptocurrency advertising.
This multimodal AI model comprises three variants: Gemini Ultra, Gemini Pro, and Gemini Nano, each tailored for specific functions and mobile device applications.
Google’s introduction of Gemini underscores its commitment to innovation and enhancing user experience.
The AI model’s deployment in the cryptocurrency industry is poised to play a vital role in ensuring the effectiveness and regulatory compliance of cryptocurrency advertisements.
