~ and here is
something on an advt promoting Google which is really good – ‘Partitions divide
countries, friendships find a way,” says the caption below the video, which is
one in a series of five videos. The three-and-a-half minute commercial starts
with Suman, a young girl in India, listening to her grandfather Mehra narrate his memories of Yousuf, his childhood
friend he had shared memorable times with, in Lahore. With watery eyes, he
explains how the Partition split the two pals apart, with Yousuf staying in
Pakistan as his friend crossed into India.
Suman runs a random search on Google; Suman
‘googles’ the trivia from her grandfather’s story to connect the dots an old
gate – mochi gate, sweet shop and
‘jhajariya’ all in google leads her to
identifying that old friend whose son meanwhile searches the visa process,
weather and like things ……….. making the two old friends emotionally reunite… a
feat which would not have happened so easily decades ago.
The advertisement is
currently going viral and owes its spiraling views to the overwhelming
emotional appeal, grossing upwards of 100,000 views and innumerable facebook
posts and tweets. It is Google’s way of
emphasizing its primacy and trying to show case its contribution connecting
humanity ….. Google has long been the
default search engine for Indians, and
with this it is attracting more people to its fold.
At the time of
posting this – 11.10 pm on 14th Nov 2013, it has attracted 912369 views and
22042 likes. Here is the link : http://www.youtube.com/watch?v=gHGDN9-oFJE
With regards – S. Sampathkumar
14th Nov. 2013.
